Understanding online impulsive buying behavior: In the fashion industry

Bibliographic Details
Main Author: Pinto, Catarina Alexandra Santos
Publication Date: 2021
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10400.26/38592
Summary: The study of impulsive buying has attracted the attention of researchers for over 70 years. However, there are few studies on the influential elements of impulsive online buying. Thus, this study seeks to fill this gap and explore the influence of the COVID-19 pandemic on impulsive online buying, which marketing stimuli trigger impulsive online buying, and, finally, the impact of product characteristics on consumers' impulsive behavior. A qualitative approach was used to reach the study objective, conducted through 16 individual interviews and four focus groups. The results obtained revealed that the COVID-19 pandemic, marketing stimuli, and product characteristics are determinant elements in prompt online impulsive purchases. That is, they all have a significant impact and make the consumer buy impulsively. This study contributes to the existing literature on impulsive online buying, resulting in essential knowledge for marketing regarding developing more appropriate and effective stimuli that can influence online impulsive buying behavior.
id RCAP_ee9b9fa42da1af57e6c991b1768e7699
oai_identifier_str oai:comum.rcaap.pt:10400.26/38592
network_acronym_str RCAP
network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository_id_str https://opendoar.ac.uk/repository/7160
spelling Understanding online impulsive buying behavior: In the fashion industryImpulsive buyingConsumer behaviorOnline shoppingFashion industryThe study of impulsive buying has attracted the attention of researchers for over 70 years. However, there are few studies on the influential elements of impulsive online buying. Thus, this study seeks to fill this gap and explore the influence of the COVID-19 pandemic on impulsive online buying, which marketing stimuli trigger impulsive online buying, and, finally, the impact of product characteristics on consumers' impulsive behavior. A qualitative approach was used to reach the study objective, conducted through 16 individual interviews and four focus groups. The results obtained revealed that the COVID-19 pandemic, marketing stimuli, and product characteristics are determinant elements in prompt online impulsive purchases. That is, they all have a significant impact and make the consumer buy impulsively. This study contributes to the existing literature on impulsive online buying, resulting in essential knowledge for marketing regarding developing more appropriate and effective stimuli that can influence online impulsive buying behavior.Santos, FernandoRepositório ComumPinto, Catarina Alexandra Santos2022-01-04T15:16:23Z2021-07-162021-07-16T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.26/38592urn:tid:202838242enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-04-30T12:57:54Zoai:comum.rcaap.pt:10400.26/38592Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-29T06:34:32.403961Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Understanding online impulsive buying behavior: In the fashion industry
title Understanding online impulsive buying behavior: In the fashion industry
spellingShingle Understanding online impulsive buying behavior: In the fashion industry
Pinto, Catarina Alexandra Santos
Impulsive buying
Consumer behavior
Online shopping
Fashion industry
title_short Understanding online impulsive buying behavior: In the fashion industry
title_full Understanding online impulsive buying behavior: In the fashion industry
title_fullStr Understanding online impulsive buying behavior: In the fashion industry
title_full_unstemmed Understanding online impulsive buying behavior: In the fashion industry
title_sort Understanding online impulsive buying behavior: In the fashion industry
author Pinto, Catarina Alexandra Santos
author_facet Pinto, Catarina Alexandra Santos
author_role author
dc.contributor.none.fl_str_mv Santos, Fernando
Repositório Comum
dc.contributor.author.fl_str_mv Pinto, Catarina Alexandra Santos
dc.subject.por.fl_str_mv Impulsive buying
Consumer behavior
Online shopping
Fashion industry
topic Impulsive buying
Consumer behavior
Online shopping
Fashion industry
description The study of impulsive buying has attracted the attention of researchers for over 70 years. However, there are few studies on the influential elements of impulsive online buying. Thus, this study seeks to fill this gap and explore the influence of the COVID-19 pandemic on impulsive online buying, which marketing stimuli trigger impulsive online buying, and, finally, the impact of product characteristics on consumers' impulsive behavior. A qualitative approach was used to reach the study objective, conducted through 16 individual interviews and four focus groups. The results obtained revealed that the COVID-19 pandemic, marketing stimuli, and product characteristics are determinant elements in prompt online impulsive purchases. That is, they all have a significant impact and make the consumer buy impulsively. This study contributes to the existing literature on impulsive online buying, resulting in essential knowledge for marketing regarding developing more appropriate and effective stimuli that can influence online impulsive buying behavior.
publishDate 2021
dc.date.none.fl_str_mv 2021-07-16
2021-07-16T00:00:00Z
2022-01-04T15:16:23Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.26/38592
urn:tid:202838242
url http://hdl.handle.net/10400.26/38592
identifier_str_mv urn:tid:202838242
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
_version_ 1833602720923123712

Similar Items