Direct Selling: The Role of Risk In Consumer’s Acceptance and Satisfaction

Bibliographic Details
Main Author: Alturas, Bráulio
Publication Date: 2004
Other Authors: Santos, Maria da Conceição
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10071/1165
Summary: This paper considers the role of perceived risk in consumer’s satisfaction and acceptance of direct selling. Direct selling has been exhibiting in the last decade substantial growth in sales revenues and number of salespeople involved. Also the acceptance on the part of the consumers has been increasing; in spite of they show more and more demanding and informed. The literature reveals that the relationship between customer satisfaction and direct selling has not been sufficiently studied, yet. This paper, applying a quantitative approach attempts to provide some data on this relation. Results indicate that there is a negative correlation between perceived risk and direct selling acceptance and also a positive correlation between direct selling acceptance and satisfaction.
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spelling Direct Selling: The Role of Risk In Consumer’s Acceptance and SatisfactionDirect sellingCustomer satisfactionConsumer behaviourRiskThis paper considers the role of perceived risk in consumer’s satisfaction and acceptance of direct selling. Direct selling has been exhibiting in the last decade substantial growth in sales revenues and number of salespeople involved. Also the acceptance on the part of the consumers has been increasing; in spite of they show more and more demanding and informed. The literature reveals that the relationship between customer satisfaction and direct selling has not been sufficiently studied, yet. This paper, applying a quantitative approach attempts to provide some data on this relation. Results indicate that there is a negative correlation between perceived risk and direct selling acceptance and also a positive correlation between direct selling acceptance and satisfaction.Academy of Marketing2009-01-20T15:25:47Z2004-01-01T00:00:00Z2004conference objectinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://hdl.handle.net/10071/1165engAlturas, BráulioSantos, Maria da Conceiçãoinfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-07-07T03:27:30Zoai:repositorio.iscte-iul.pt:10071/1165Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T18:24:16.045184Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Direct Selling: The Role of Risk In Consumer’s Acceptance and Satisfaction
title Direct Selling: The Role of Risk In Consumer’s Acceptance and Satisfaction
spellingShingle Direct Selling: The Role of Risk In Consumer’s Acceptance and Satisfaction
Alturas, Bráulio
Direct selling
Customer satisfaction
Consumer behaviour
Risk
title_short Direct Selling: The Role of Risk In Consumer’s Acceptance and Satisfaction
title_full Direct Selling: The Role of Risk In Consumer’s Acceptance and Satisfaction
title_fullStr Direct Selling: The Role of Risk In Consumer’s Acceptance and Satisfaction
title_full_unstemmed Direct Selling: The Role of Risk In Consumer’s Acceptance and Satisfaction
title_sort Direct Selling: The Role of Risk In Consumer’s Acceptance and Satisfaction
author Alturas, Bráulio
author_facet Alturas, Bráulio
Santos, Maria da Conceição
author_role author
author2 Santos, Maria da Conceição
author2_role author
dc.contributor.author.fl_str_mv Alturas, Bráulio
Santos, Maria da Conceição
dc.subject.por.fl_str_mv Direct selling
Customer satisfaction
Consumer behaviour
Risk
topic Direct selling
Customer satisfaction
Consumer behaviour
Risk
description This paper considers the role of perceived risk in consumer’s satisfaction and acceptance of direct selling. Direct selling has been exhibiting in the last decade substantial growth in sales revenues and number of salespeople involved. Also the acceptance on the part of the consumers has been increasing; in spite of they show more and more demanding and informed. The literature reveals that the relationship between customer satisfaction and direct selling has not been sufficiently studied, yet. This paper, applying a quantitative approach attempts to provide some data on this relation. Results indicate that there is a negative correlation between perceived risk and direct selling acceptance and also a positive correlation between direct selling acceptance and satisfaction.
publishDate 2004
dc.date.none.fl_str_mv 2004-01-01T00:00:00Z
2004
2009-01-20T15:25:47Z
dc.type.driver.fl_str_mv conference object
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/1165
url http://hdl.handle.net/10071/1165
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Academy of Marketing
publisher.none.fl_str_mv Academy of Marketing
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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