Práticas de marketing digital: estágio na empresa Weboost

Bibliographic Details
Main Author: Matias, Diana Figueiredo
Publication Date: 2022
Format: Master thesis
Language: por
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10400.22/22341
Summary: The report presents some concepts within the area of digital marketing, namely social networks, content marketing and email marketing, in order to understand their application in the context of digital marketing. Additional importance was given to the creation of content and the description of the tasks that are performed at Weboost – Digital Marketing Agency. The internship's professional experience allowed the application of digital marketing knowledge in the creation of content for social networks for several of the company's clients. From monthly planning (choosing the theme of each publication and developing copies), blog articles, content scheduling, email marketing, benchmarking, website optimization through keywords and meta descriptions (SEO) to customer contact.
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spelling Práticas de marketing digital: estágio na empresa WeboostMarketing DigitalRedes SociaisFacebookInstagramLinkedInMarketing de conteúdosInbound MarketingCopywritingWebsiteEmail marketingDigital MarketingSocial MediaContent MarketingInbound MarketingEmail MarketingThe report presents some concepts within the area of digital marketing, namely social networks, content marketing and email marketing, in order to understand their application in the context of digital marketing. Additional importance was given to the creation of content and the description of the tasks that are performed at Weboost – Digital Marketing Agency. The internship's professional experience allowed the application of digital marketing knowledge in the creation of content for social networks for several of the company's clients. From monthly planning (choosing the theme of each publication and developing copies), blog articles, content scheduling, email marketing, benchmarking, website optimization through keywords and meta descriptions (SEO) to customer contact.Santos, José de FreitasREPOSITÓRIO P.PORTOMatias, Diana Figueiredo2023-02-16T11:06:20Z2022-11-162022-11-16T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.22/22341urn:tid:203228944porinfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-03-07T10:02:08Zoai:recipp.ipp.pt:10400.22/22341Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-29T00:27:17.187580Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Práticas de marketing digital: estágio na empresa Weboost
title Práticas de marketing digital: estágio na empresa Weboost
spellingShingle Práticas de marketing digital: estágio na empresa Weboost
Matias, Diana Figueiredo
Marketing Digital
Redes Sociais
Facebook
Instagram
LinkedIn
Marketing de conteúdos
Inbound Marketing
Copywriting
Website
Email marketing
Digital Marketing
Social Media
Content Marketing
Inbound Marketing
Email Marketing
title_short Práticas de marketing digital: estágio na empresa Weboost
title_full Práticas de marketing digital: estágio na empresa Weboost
title_fullStr Práticas de marketing digital: estágio na empresa Weboost
title_full_unstemmed Práticas de marketing digital: estágio na empresa Weboost
title_sort Práticas de marketing digital: estágio na empresa Weboost
author Matias, Diana Figueiredo
author_facet Matias, Diana Figueiredo
author_role author
dc.contributor.none.fl_str_mv Santos, José de Freitas
REPOSITÓRIO P.PORTO
dc.contributor.author.fl_str_mv Matias, Diana Figueiredo
dc.subject.por.fl_str_mv Marketing Digital
Redes Sociais
Facebook
Instagram
LinkedIn
Marketing de conteúdos
Inbound Marketing
Copywriting
Website
Email marketing
Digital Marketing
Social Media
Content Marketing
Inbound Marketing
Email Marketing
topic Marketing Digital
Redes Sociais
Facebook
Instagram
LinkedIn
Marketing de conteúdos
Inbound Marketing
Copywriting
Website
Email marketing
Digital Marketing
Social Media
Content Marketing
Inbound Marketing
Email Marketing
description The report presents some concepts within the area of digital marketing, namely social networks, content marketing and email marketing, in order to understand their application in the context of digital marketing. Additional importance was given to the creation of content and the description of the tasks that are performed at Weboost – Digital Marketing Agency. The internship's professional experience allowed the application of digital marketing knowledge in the creation of content for social networks for several of the company's clients. From monthly planning (choosing the theme of each publication and developing copies), blog articles, content scheduling, email marketing, benchmarking, website optimization through keywords and meta descriptions (SEO) to customer contact.
publishDate 2022
dc.date.none.fl_str_mv 2022-11-16
2022-11-16T00:00:00Z
2023-02-16T11:06:20Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.22/22341
urn:tid:203228944
url http://hdl.handle.net/10400.22/22341
identifier_str_mv urn:tid:203228944
dc.language.iso.fl_str_mv por
language por
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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