Effects of Extreme Drought and Water Scarcity on Consumer Behaviour: The Impact of Water Consumption Awareness and Consumers’ Choices
Main Author: | |
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Publication Date: | 2023 |
Format: | Master thesis |
Language: | eng |
Source: | Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) |
Download full: | http://hdl.handle.net/10362/160601 |
Summary: | Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Intelligence |
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Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) |
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Effects of Extreme Drought and Water Scarcity on Consumer Behaviour: The Impact of Water Consumption Awareness and Consumers’ ChoicesExtreme droughtwater scarcitywater consumptionwater footprintconsumer behaviourclimate changeSDG 6 - Clean water and sanitationSDG 12 - Responsible production and consumptionSDG 13 - Climate actionDomínio/Área Científica::Ciências Naturais::Ciências da Computação e da InformaçãoDissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing IntelligenceUnsustainable changes to Earth's ecosystems and human activities are intensifying global hydrographic pressure. This study explores the connection between extreme drought, water scarcity, and consumer behaviour, investigating the potential psychological impact of these two natural hazards on individuals’ consumption behaviour. Using an integrated model grounded in the theory of interpersonal behaviour, we surveyed through an online questionnaire 244 respondents in Portugal, a region regularly affected by extreme drought. The findings reveal that affect, perceived consequences, habits, and water scarcity positively influence the intention to engage in water-saving consumption behaviour. However, this intention does not translate into actual behaviour since no positive influence is verified. In contrast, both extreme drought and water scarcity have a positive impact on behaviour, reflecting the urgency to conserve and use water efficiently. These results have theoretical and practical implications for promoting water-saving actions.Tam Chuem Vai, CarlosRUNVeloso, Sofia de Sousa2023-10-232026-10-23T00:00:00Z2023-10-23T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/160601TID:203407121enginfo:eu-repo/semantics/embargoedAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T18:16:13Zoai:run.unl.pt:10362/160601Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:46:48.018822Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse |
dc.title.none.fl_str_mv |
Effects of Extreme Drought and Water Scarcity on Consumer Behaviour: The Impact of Water Consumption Awareness and Consumers’ Choices |
title |
Effects of Extreme Drought and Water Scarcity on Consumer Behaviour: The Impact of Water Consumption Awareness and Consumers’ Choices |
spellingShingle |
Effects of Extreme Drought and Water Scarcity on Consumer Behaviour: The Impact of Water Consumption Awareness and Consumers’ Choices Veloso, Sofia de Sousa Extreme drought water scarcity water consumption water footprint consumer behaviour climate change SDG 6 - Clean water and sanitation SDG 12 - Responsible production and consumption SDG 13 - Climate action Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação |
title_short |
Effects of Extreme Drought and Water Scarcity on Consumer Behaviour: The Impact of Water Consumption Awareness and Consumers’ Choices |
title_full |
Effects of Extreme Drought and Water Scarcity on Consumer Behaviour: The Impact of Water Consumption Awareness and Consumers’ Choices |
title_fullStr |
Effects of Extreme Drought and Water Scarcity on Consumer Behaviour: The Impact of Water Consumption Awareness and Consumers’ Choices |
title_full_unstemmed |
Effects of Extreme Drought and Water Scarcity on Consumer Behaviour: The Impact of Water Consumption Awareness and Consumers’ Choices |
title_sort |
Effects of Extreme Drought and Water Scarcity on Consumer Behaviour: The Impact of Water Consumption Awareness and Consumers’ Choices |
author |
Veloso, Sofia de Sousa |
author_facet |
Veloso, Sofia de Sousa |
author_role |
author |
dc.contributor.none.fl_str_mv |
Tam Chuem Vai, Carlos RUN |
dc.contributor.author.fl_str_mv |
Veloso, Sofia de Sousa |
dc.subject.por.fl_str_mv |
Extreme drought water scarcity water consumption water footprint consumer behaviour climate change SDG 6 - Clean water and sanitation SDG 12 - Responsible production and consumption SDG 13 - Climate action Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação |
topic |
Extreme drought water scarcity water consumption water footprint consumer behaviour climate change SDG 6 - Clean water and sanitation SDG 12 - Responsible production and consumption SDG 13 - Climate action Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação |
description |
Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Intelligence |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-10-23 2023-10-23T00:00:00Z 2026-10-23T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/160601 TID:203407121 |
url |
http://hdl.handle.net/10362/160601 |
identifier_str_mv |
TID:203407121 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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info:eu-repo/semantics/embargoedAccess |
eu_rights_str_mv |
embargoedAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia instacron:RCAAP |
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FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia |
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RCAAP |
institution |
RCAAP |
reponame_str |
Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) |
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Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) |
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Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia |
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info@rcaap.pt |
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