Effects of Extreme Drought and Water Scarcity on Consumer Behaviour: The Impact of Water Consumption Awareness and Consumers’ Choices

Bibliographic Details
Main Author: Veloso, Sofia de Sousa
Publication Date: 2023
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/160601
Summary: Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Intelligence
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network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
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spelling Effects of Extreme Drought and Water Scarcity on Consumer Behaviour: The Impact of Water Consumption Awareness and Consumers’ ChoicesExtreme droughtwater scarcitywater consumptionwater footprintconsumer behaviourclimate changeSDG 6 - Clean water and sanitationSDG 12 - Responsible production and consumptionSDG 13 - Climate actionDomínio/Área Científica::Ciências Naturais::Ciências da Computação e da InformaçãoDissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing IntelligenceUnsustainable changes to Earth's ecosystems and human activities are intensifying global hydrographic pressure. This study explores the connection between extreme drought, water scarcity, and consumer behaviour, investigating the potential psychological impact of these two natural hazards on individuals’ consumption behaviour. Using an integrated model grounded in the theory of interpersonal behaviour, we surveyed through an online questionnaire 244 respondents in Portugal, a region regularly affected by extreme drought. The findings reveal that affect, perceived consequences, habits, and water scarcity positively influence the intention to engage in water-saving consumption behaviour. However, this intention does not translate into actual behaviour since no positive influence is verified. In contrast, both extreme drought and water scarcity have a positive impact on behaviour, reflecting the urgency to conserve and use water efficiently. These results have theoretical and practical implications for promoting water-saving actions.Tam Chuem Vai, CarlosRUNVeloso, Sofia de Sousa2023-10-232026-10-23T00:00:00Z2023-10-23T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/160601TID:203407121enginfo:eu-repo/semantics/embargoedAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T18:16:13Zoai:run.unl.pt:10362/160601Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:46:48.018822Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Effects of Extreme Drought and Water Scarcity on Consumer Behaviour: The Impact of Water Consumption Awareness and Consumers’ Choices
title Effects of Extreme Drought and Water Scarcity on Consumer Behaviour: The Impact of Water Consumption Awareness and Consumers’ Choices
spellingShingle Effects of Extreme Drought and Water Scarcity on Consumer Behaviour: The Impact of Water Consumption Awareness and Consumers’ Choices
Veloso, Sofia de Sousa
Extreme drought
water scarcity
water consumption
water footprint
consumer behaviour
climate change
SDG 6 - Clean water and sanitation
SDG 12 - Responsible production and consumption
SDG 13 - Climate action
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
title_short Effects of Extreme Drought and Water Scarcity on Consumer Behaviour: The Impact of Water Consumption Awareness and Consumers’ Choices
title_full Effects of Extreme Drought and Water Scarcity on Consumer Behaviour: The Impact of Water Consumption Awareness and Consumers’ Choices
title_fullStr Effects of Extreme Drought and Water Scarcity on Consumer Behaviour: The Impact of Water Consumption Awareness and Consumers’ Choices
title_full_unstemmed Effects of Extreme Drought and Water Scarcity on Consumer Behaviour: The Impact of Water Consumption Awareness and Consumers’ Choices
title_sort Effects of Extreme Drought and Water Scarcity on Consumer Behaviour: The Impact of Water Consumption Awareness and Consumers’ Choices
author Veloso, Sofia de Sousa
author_facet Veloso, Sofia de Sousa
author_role author
dc.contributor.none.fl_str_mv Tam Chuem Vai, Carlos
RUN
dc.contributor.author.fl_str_mv Veloso, Sofia de Sousa
dc.subject.por.fl_str_mv Extreme drought
water scarcity
water consumption
water footprint
consumer behaviour
climate change
SDG 6 - Clean water and sanitation
SDG 12 - Responsible production and consumption
SDG 13 - Climate action
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
topic Extreme drought
water scarcity
water consumption
water footprint
consumer behaviour
climate change
SDG 6 - Clean water and sanitation
SDG 12 - Responsible production and consumption
SDG 13 - Climate action
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
description Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Intelligence
publishDate 2023
dc.date.none.fl_str_mv 2023-10-23
2023-10-23T00:00:00Z
2026-10-23T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/160601
TID:203407121
url http://hdl.handle.net/10362/160601
identifier_str_mv TID:203407121
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
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dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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