Wine purchase and consumption in Portugal - an exploratory analysis of young adults’ motives/attitudes and purchase attributes

Bibliographic Details
Main Author: Duarte,Filomena
Publication Date: 2010
Other Authors: Madeira,Joana, Barreira,Mª Madalena
Format: Article
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://scielo.pt/scielo.php?script=sci_arttext&pid=S0254-02232010000200003
Summary: This study, exploratory in nature, examines how motives/attitudes, purchase and consumption behaviour, as well as extrinsic attributes for wine choice, of Portuguese young adult’s (aged less than 35 years), differ from other age segments. With this aim an online survey was used, resulting in 1160 usable responses. Using factor and cluster analysis, based on motivation/attitudes towards wine consumption, four segments were obtained: “Enthusiast”, “Regular”, “Infrequent” and “Convivial” wine drinkers. Results show that despite some similarities, young adults (more represent in the two last clusters), particularly those under 24 years, show signifi cant differences concerning the analysed factors.
id RCAP_d7d93b11c682cb6c1c65e9771f3d143a
oai_identifier_str oai:scielo:S0254-02232010000200003
network_acronym_str RCAP
network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository_id_str https://opendoar.ac.uk/repository/7160
spelling Wine purchase and consumption in Portugal - an exploratory analysis of young adults’ motives/attitudes and purchase attributeswineconsumption motives/attitudesextrinsic attributesinformation sourcesmarket segmentationThis study, exploratory in nature, examines how motives/attitudes, purchase and consumption behaviour, as well as extrinsic attributes for wine choice, of Portuguese young adult’s (aged less than 35 years), differ from other age segments. With this aim an online survey was used, resulting in 1160 usable responses. Using factor and cluster analysis, based on motivation/attitudes towards wine consumption, four segments were obtained: “Enthusiast”, “Regular”, “Infrequent” and “Convivial” wine drinkers. Results show that despite some similarities, young adults (more represent in the two last clusters), particularly those under 24 years, show signifi cant differences concerning the analysed factors.INIAV - DOIS PORTOS (Ex-Estação Vitivinícola Nacional)2010-01-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articletext/htmlhttp://scielo.pt/scielo.php?script=sci_arttext&pid=S0254-02232010000200003Ciência e Técnica Vitivinícola v.25 n.2 2010reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAPenghttp://scielo.pt/scielo.php?script=sci_arttext&pid=S0254-02232010000200003Duarte,FilomenaMadeira,JoanaBarreira,Mª Madalenainfo:eu-repo/semantics/openAccess2024-02-06T16:57:47Zoai:scielo:S0254-02232010000200003Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T12:48:17.725143Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Wine purchase and consumption in Portugal - an exploratory analysis of young adults’ motives/attitudes and purchase attributes
title Wine purchase and consumption in Portugal - an exploratory analysis of young adults’ motives/attitudes and purchase attributes
spellingShingle Wine purchase and consumption in Portugal - an exploratory analysis of young adults’ motives/attitudes and purchase attributes
Duarte,Filomena
wine
consumption motives/attitudes
extrinsic attributes
information sources
market segmentation
title_short Wine purchase and consumption in Portugal - an exploratory analysis of young adults’ motives/attitudes and purchase attributes
title_full Wine purchase and consumption in Portugal - an exploratory analysis of young adults’ motives/attitudes and purchase attributes
title_fullStr Wine purchase and consumption in Portugal - an exploratory analysis of young adults’ motives/attitudes and purchase attributes
title_full_unstemmed Wine purchase and consumption in Portugal - an exploratory analysis of young adults’ motives/attitudes and purchase attributes
title_sort Wine purchase and consumption in Portugal - an exploratory analysis of young adults’ motives/attitudes and purchase attributes
author Duarte,Filomena
author_facet Duarte,Filomena
Madeira,Joana
Barreira,Mª Madalena
author_role author
author2 Madeira,Joana
Barreira,Mª Madalena
author2_role author
author
dc.contributor.author.fl_str_mv Duarte,Filomena
Madeira,Joana
Barreira,Mª Madalena
dc.subject.por.fl_str_mv wine
consumption motives/attitudes
extrinsic attributes
information sources
market segmentation
topic wine
consumption motives/attitudes
extrinsic attributes
information sources
market segmentation
description This study, exploratory in nature, examines how motives/attitudes, purchase and consumption behaviour, as well as extrinsic attributes for wine choice, of Portuguese young adult’s (aged less than 35 years), differ from other age segments. With this aim an online survey was used, resulting in 1160 usable responses. Using factor and cluster analysis, based on motivation/attitudes towards wine consumption, four segments were obtained: “Enthusiast”, “Regular”, “Infrequent” and “Convivial” wine drinkers. Results show that despite some similarities, young adults (more represent in the two last clusters), particularly those under 24 years, show signifi cant differences concerning the analysed factors.
publishDate 2010
dc.date.none.fl_str_mv 2010-01-01
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://scielo.pt/scielo.php?script=sci_arttext&pid=S0254-02232010000200003
url http://scielo.pt/scielo.php?script=sci_arttext&pid=S0254-02232010000200003
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv http://scielo.pt/scielo.php?script=sci_arttext&pid=S0254-02232010000200003
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv text/html
dc.publisher.none.fl_str_mv INIAV - DOIS PORTOS (Ex-Estação Vitivinícola Nacional)
publisher.none.fl_str_mv INIAV - DOIS PORTOS (Ex-Estação Vitivinícola Nacional)
dc.source.none.fl_str_mv Ciência e Técnica Vitivinícola v.25 n.2 2010
reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
_version_ 1833593132444286976

Similar Items