Privacy in Internet Commerce: How can protection be established

Bibliographic Details
Main Author: Estrela, Carolina Mota
Publication Date: 2023
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/150110
Summary: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling Privacy in Internet Commerce: How can protection be establishedPrivacyIndividual PrivacySecurityInternet CommerceData ProtectionInformation PrivacyDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligencePrior research has found the analysis of the underlying values of privacy from consumers perspective to play a significant role in the definition of data protection practices. However, there has been limited research on what influences those values. In this paper we empirically evaluate the relative importance of information privacy objectives, based on individual values, in ensuring privacy of individual identity. The aim is to provide practical implications for marketers on how to protect consumers privacy while succeeding in the Internet commerce environment. The comprehension of the influence on these factors, is crucial for easing the implementation of new privacy protection practices and enhance customer experience.Oliveira, Tiago André Gonçalves Félix deDhillon, GurpreetRUNEstrela, Carolina Mota2023-01-262026-01-26T00:00:00Z2023-01-26T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/150110TID:203244249enginfo:eu-repo/semantics/embargoedAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T18:09:41Zoai:run.unl.pt:10362/150110Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:40:03.284847Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Privacy in Internet Commerce: How can protection be established
title Privacy in Internet Commerce: How can protection be established
spellingShingle Privacy in Internet Commerce: How can protection be established
Estrela, Carolina Mota
Privacy
Individual Privacy
Security
Internet Commerce
Data Protection
Information Privacy
title_short Privacy in Internet Commerce: How can protection be established
title_full Privacy in Internet Commerce: How can protection be established
title_fullStr Privacy in Internet Commerce: How can protection be established
title_full_unstemmed Privacy in Internet Commerce: How can protection be established
title_sort Privacy in Internet Commerce: How can protection be established
author Estrela, Carolina Mota
author_facet Estrela, Carolina Mota
author_role author
dc.contributor.none.fl_str_mv Oliveira, Tiago André Gonçalves Félix de
Dhillon, Gurpreet
RUN
dc.contributor.author.fl_str_mv Estrela, Carolina Mota
dc.subject.por.fl_str_mv Privacy
Individual Privacy
Security
Internet Commerce
Data Protection
Information Privacy
topic Privacy
Individual Privacy
Security
Internet Commerce
Data Protection
Information Privacy
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2023
dc.date.none.fl_str_mv 2023-01-26
2023-01-26T00:00:00Z
2026-01-26T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/150110
TID:203244249
url http://hdl.handle.net/10362/150110
identifier_str_mv TID:203244249
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
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reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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