APA Citation

Serras, S. A. L. (2020). Exploiting the impact of user-generated content on brand coolness and consumer brand engagement: A text-mining approach.

Chicago Style Citation

Serras, Sara Alexandra Lopes. Exploiting the Impact of User-generated Content On Brand Coolness and Consumer Brand Engagement: A Text-mining Approach. 2020.

MLA Citation

Serras, Sara Alexandra Lopes. Exploiting the Impact of User-generated Content On Brand Coolness and Consumer Brand Engagement: A Text-mining Approach. 2020.

Note: citation formatting may not correspond 100% to that defined by the respective standard, to manage citations it is recommended to use the software Zotero , which allows the automatic upload of Oasisbr references.