APA Citation

Apolinário, J. P. d. S. (2023). The relationship between brand coolness, brand love, loyalty and e-WOM: A text mining and sentiment analysis approach focused on a tech brand (Apple).

Chicago Style Citation

Apolinário, João Pedro de Sousa. The Relationship between Brand Coolness, Brand Love, Loyalty and E-WOM: A Text Mining and Sentiment Analysis Approach Focused On a Tech Brand (Apple). 2023.

MLA Citation

Apolinário, João Pedro de Sousa. The Relationship between Brand Coolness, Brand Love, Loyalty and E-WOM: A Text Mining and Sentiment Analysis Approach Focused On a Tech Brand (Apple). 2023.

Note: citation formatting may not correspond 100% to that defined by the respective standard, to manage citations it is recommended to use the software Zotero , which allows the automatic upload of Oasisbr references.