APA Citation

Pinheiro, D. d. L. (2013). Price promotions based strategy: Is brand equity created?

Chicago Style Citation

Pinheiro, Duarte de Lemos. Price Promotions Based Strategy: Is Brand Equity Created? 2013.

MLA Citation

Pinheiro, Duarte de Lemos. Price Promotions Based Strategy: Is Brand Equity Created? 2013.

Note: citation formatting may not correspond 100% to that defined by the respective standard, to manage citations it is recommended to use the software Zotero , which allows the automatic upload of Oasisbr references.