Mudava, I., Martinez, L. M., Ramos, F. R., & Abreu, R. (2025). From Reality to Virtuality: Digital Transformation on Luxury Brand Engagement and Purchase Intention in the Metaverse.
Chicago Style CitationMudava, Iasmina, Luisa M. Martinez, Filipe R. Ramos, and Ricardo Abreu. From Reality to Virtuality: Digital Transformation On Luxury Brand Engagement and Purchase Intention in the Metaverse. 2025.
MLA CitationMudava, Iasmina, Luisa M. Martinez, Filipe R. Ramos, and Ricardo Abreu. From Reality to Virtuality: Digital Transformation On Luxury Brand Engagement and Purchase Intention in the Metaverse. 2025.
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