How who we follow influences our Instagram addiction and self-presentation on the APP

Bibliographic Details
Main Author: Müller, Klara Helene
Publication Date: 2021
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/128810
Summary: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling How who we follow influences our Instagram addiction and self-presentation on the APPInstagramFollowingAddictionSelf-presentationSelf-esteemDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceAs the number of Instagram users and the time spent on the application continues to rise, so does the occurrence of Instagram addiction. While prior research has identified the core motives and personality traits connected to this addiction, the effects of a users’ following, have not been studied thus far. However, most of the time spent on the application, users browse through the posts of their followed accounts. Therefore, the current study analyzed the effects that the number and types of accounts, and the topics of their content, have on a users’ level of Instagram addiction as well as their self-presentation on the application. The findings of the questionnaire (N = 212) revealed that the number of public accounts followed positively correlates with the level of Instagram addiction. Furthermore, users that primarily follow friends and acquaintances tend to present their real self, while followers of influencers and celebrities present a more ideal and fake version of themselves on Instagram. Thereby, the users’ life-satisfaction and self-esteem have a moderating role on the effects on self-presentation. These findings provide useful insights to users and could act as a basis for public policy directed towards a healthier use of social networking sites.Pinto, Diego CostaEl Fassi, YasminaRUNMüller, Klara Helene2021-12-07T17:20:11Z2021-11-222021-11-22T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/128810TID:202812600enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T17:57:26Zoai:run.unl.pt:10362/128810Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:28:42.919156Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv How who we follow influences our Instagram addiction and self-presentation on the APP
title How who we follow influences our Instagram addiction and self-presentation on the APP
spellingShingle How who we follow influences our Instagram addiction and self-presentation on the APP
Müller, Klara Helene
Instagram
Following
Addiction
Self-presentation
Self-esteem
title_short How who we follow influences our Instagram addiction and self-presentation on the APP
title_full How who we follow influences our Instagram addiction and self-presentation on the APP
title_fullStr How who we follow influences our Instagram addiction and self-presentation on the APP
title_full_unstemmed How who we follow influences our Instagram addiction and self-presentation on the APP
title_sort How who we follow influences our Instagram addiction and self-presentation on the APP
author Müller, Klara Helene
author_facet Müller, Klara Helene
author_role author
dc.contributor.none.fl_str_mv Pinto, Diego Costa
El Fassi, Yasmina
RUN
dc.contributor.author.fl_str_mv Müller, Klara Helene
dc.subject.por.fl_str_mv Instagram
Following
Addiction
Self-presentation
Self-esteem
topic Instagram
Following
Addiction
Self-presentation
Self-esteem
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2021
dc.date.none.fl_str_mv 2021-12-07T17:20:11Z
2021-11-22
2021-11-22T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/128810
TID:202812600
url http://hdl.handle.net/10362/128810
identifier_str_mv TID:202812600
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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