Business in practice - analysis of an automotive company´s transformation and reflection on personal journey

• Main Author: Funke, Amira Luise Clara
• Publication Date: 2023
• Format: Master thesis
• Language: eng
• Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
• Download full: http://hdl.handle.net/10362/175666
• topic: Apply theory in practice; Business simulation; Develop a business strategy; Integrate and coordinate decisions across business functions; Managing a business; Reflective practice; Sustainability and Esg; Team dynamics; Working in teams; Innovation; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

This thesis examines the development of a fictional company within the electric vehicle industry as part of a business simulation developed by IndustryMasters®. The industry is disrupted by technological advancement and a growing environmental consciousness. The journey of the company provides valuable insights for the automotive sector and demonstrates the importance of robust and aligned strategies in transforming a business. Specifically, the strategy, innovation, and marketing functions are examined. This paper also provides a personal reflection on the author's role within their team in the simulation and highlights the importance of confidence, communication, and a quick resolution of conflicts.