Management consulting labs-Galp loyalty learning experience
| Main Author: | |
|---|---|
| Publication Date: | 2012 |
| Format: | Master thesis |
| Language: | eng |
| Source: | Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) |
| Download full: | http://hdl.handle.net/10362/15905 |
Summary: | The purpose of this project was to analyze Galp’s loyalty approach in the Portuguese fuel market given the industry context, namely the entry of hypermarket and the resulting increase in competitiveness. The team performed analyses based on analytical models, qualitative research and internal interviews in order to assess Galp’s potential in the field of loyalty and consumers’ behavior. The final recommendations were based on incremental improvements to the Galp’s existing loyalty tool and an innovative paradigm change of the approach to loyalty. |
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Management consulting labs-Galp loyalty learning experienceDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe purpose of this project was to analyze Galp’s loyalty approach in the Portuguese fuel market given the industry context, namely the entry of hypermarket and the resulting increase in competitiveness. The team performed analyses based on analytical models, qualitative research and internal interviews in order to assess Galp’s potential in the field of loyalty and consumers’ behavior. The final recommendations were based on incremental improvements to the Galp’s existing loyalty tool and an innovative paradigm change of the approach to loyalty.Brito, GustavoRUNCovelo, Vanessa Gonçalves2017-06-30T00:30:09Z2012-012012-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/15905enginfo:eu-repo/semantics/embargoedAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T17:19:48Zoai:run.unl.pt:10362/15905Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T16:50:43.234140Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse |
| dc.title.none.fl_str_mv |
Management consulting labs-Galp loyalty learning experience |
| title |
Management consulting labs-Galp loyalty learning experience |
| spellingShingle |
Management consulting labs-Galp loyalty learning experience Covelo, Vanessa Gonçalves Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
| title_short |
Management consulting labs-Galp loyalty learning experience |
| title_full |
Management consulting labs-Galp loyalty learning experience |
| title_fullStr |
Management consulting labs-Galp loyalty learning experience |
| title_full_unstemmed |
Management consulting labs-Galp loyalty learning experience |
| title_sort |
Management consulting labs-Galp loyalty learning experience |
| author |
Covelo, Vanessa Gonçalves |
| author_facet |
Covelo, Vanessa Gonçalves |
| author_role |
author |
| dc.contributor.none.fl_str_mv |
Brito, Gustavo RUN |
| dc.contributor.author.fl_str_mv |
Covelo, Vanessa Gonçalves |
| dc.subject.por.fl_str_mv |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
| topic |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
| description |
The purpose of this project was to analyze Galp’s loyalty approach in the Portuguese fuel market given the industry context, namely the entry of hypermarket and the resulting increase in competitiveness. The team performed analyses based on analytical models, qualitative research and internal interviews in order to assess Galp’s potential in the field of loyalty and consumers’ behavior. The final recommendations were based on incremental improvements to the Galp’s existing loyalty tool and an innovative paradigm change of the approach to loyalty. |
| publishDate |
2012 |
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2012-01 2012-01-01T00:00:00Z 2017-06-30T00:30:09Z |
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info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/masterThesis |
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masterThesis |
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publishedVersion |
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http://hdl.handle.net/10362/15905 |
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http://hdl.handle.net/10362/15905 |
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eng |
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eng |
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application/pdf |
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Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) |
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Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia |
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info@rcaap.pt |
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