APA Citation

Stein, F., Guerreiro, J., & Loureiro, S. (2023). How gamification in virtual reality affects brand coolness and marketing outcomes.

Chicago Style Citation

Stein, F., J. Guerreiro, and S. Loureiro. How Gamification in Virtual Reality Affects Brand Coolness and Marketing Outcomes. 2023.

MLA Citation

Stein, F., J. Guerreiro, and S. Loureiro. How Gamification in Virtual Reality Affects Brand Coolness and Marketing Outcomes. 2023.

Note: citation formatting may not correspond 100% to that defined by the respective standard, to manage citations it is recommended to use the software Zotero , which allows the automatic upload of Oasisbr references.