Recycling cooperation and buying status
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) |
Texto Completo: | https://doi.org/10.1108/EJM-09-2017-0557 |
Resumo: | Pinto, D. C., Maurer Herter, M., Rossi, P., Meucci Nique, W., & Borges, A. (2019). Recycling cooperation and buying status: Effects of pure and competitive altruism on sustainable behaviors. European Journal Of Marketing, 53(5), 944-971. https://doi.org/10.1108/EJM-09-2017-0557 ---%ABS3% |
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Recycling cooperation and buying statusEffects of pure and competitive altruism on sustainable behaviorsAltruism typeEvolutionary altruismGreen buyingRecyclingSustainable behaviorsMarketingSDG 12 - Responsible Consumption and ProductionPinto, D. C., Maurer Herter, M., Rossi, P., Meucci Nique, W., & Borges, A. (2019). Recycling cooperation and buying status: Effects of pure and competitive altruism on sustainable behaviors. European Journal Of Marketing, 53(5), 944-971. https://doi.org/10.1108/EJM-09-2017-0557 ---%ABS3%Purpose: This study aims to reconcile previous research that has provided mixed results regarding motivation for sustainable behaviors: pure altruism (cooperation) or competitive altruism (status). Drawing on evolutionary altruism and identity-based motivation, the authors propose that a match between pure (competitive) altruism and individualistic (collectivistic) identity goals enhance consumers’ motivations to engage in recycling (green buying). Design/methodology/approach: Three experimental studies show how pure and competitive altruism are associated with specific sustainable consumption (Study 1) and how altruism types should be matched with identity goals to motivate sustainable consumption (Studies 2 and 3). Findings: Study 1 shows that pure altruism is associated with recycling but not with green buying. Studies 2 and 3 show that pure (competitive) altruism and individualistic (collectivistic) goals lead to higher recycling (green buying) intentions. Research limitations/implications: The present research extends previous findings by showing that pure and competitive are indeed associated with specific sustainable behaviors. The authors suggest that the interaction between motives and identity goals can lead to a greater impact on recycling and green buying intentions. Practical implications: Public policymakers and companies will benefit by better understanding how specific combinations of altruism types and identity goals can foster recycling or green buying intentions. Originality/value: This research is the first to show how matches between pure and competitive altruism types and individualistic and collectivistic identity goals affect consumers’ motivations to engage in recycling and green buying.NOVA Information Management School (NOVA IMS)Information Management Research Center (MagIC) - NOVA Information Management SchoolRUNPinto, Diego CostaMaurer Herter, MárciaRossi, PatríciaMeucci Nique, WalterBorges, Adilson2019-09-23T22:34:28Z2019-01-012019-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.1108/EJM-09-2017-0557eng0309-0566PURE: 12893499http://www.scopus.com/inward/record.url?scp=85064057934&partnerID=8YFLogxKhttps://doi.org/10.1108/EJM-09-2017-0557info:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-12-30T01:33:30Zoai:run.unl.pt:10362/82153Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:12:27.109739Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse |
dc.title.none.fl_str_mv |
Recycling cooperation and buying status Effects of pure and competitive altruism on sustainable behaviors |
title |
Recycling cooperation and buying status |
spellingShingle |
Recycling cooperation and buying status Pinto, Diego Costa Altruism type Evolutionary altruism Green buying Recycling Sustainable behaviors Marketing SDG 12 - Responsible Consumption and Production |
title_short |
Recycling cooperation and buying status |
title_full |
Recycling cooperation and buying status |
title_fullStr |
Recycling cooperation and buying status |
title_full_unstemmed |
Recycling cooperation and buying status |
title_sort |
Recycling cooperation and buying status |
author |
Pinto, Diego Costa |
author_facet |
Pinto, Diego Costa Maurer Herter, Márcia Rossi, Patrícia Meucci Nique, Walter Borges, Adilson |
author_role |
author |
author2 |
Maurer Herter, Márcia Rossi, Patrícia Meucci Nique, Walter Borges, Adilson |
author2_role |
author author author author |
dc.contributor.none.fl_str_mv |
NOVA Information Management School (NOVA IMS) Information Management Research Center (MagIC) - NOVA Information Management School RUN |
dc.contributor.author.fl_str_mv |
Pinto, Diego Costa Maurer Herter, Márcia Rossi, Patrícia Meucci Nique, Walter Borges, Adilson |
dc.subject.por.fl_str_mv |
Altruism type Evolutionary altruism Green buying Recycling Sustainable behaviors Marketing SDG 12 - Responsible Consumption and Production |
topic |
Altruism type Evolutionary altruism Green buying Recycling Sustainable behaviors Marketing SDG 12 - Responsible Consumption and Production |
description |
Pinto, D. C., Maurer Herter, M., Rossi, P., Meucci Nique, W., & Borges, A. (2019). Recycling cooperation and buying status: Effects of pure and competitive altruism on sustainable behaviors. European Journal Of Marketing, 53(5), 944-971. https://doi.org/10.1108/EJM-09-2017-0557 ---%ABS3% |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-09-23T22:34:28Z 2019-01-01 2019-01-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.1108/EJM-09-2017-0557 |
url |
https://doi.org/10.1108/EJM-09-2017-0557 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
0309-0566 PURE: 12893499 http://www.scopus.com/inward/record.url?scp=85064057934&partnerID=8YFLogxK https://doi.org/10.1108/EJM-09-2017-0557 |
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openAccess |
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