Fashion blogs: comparative analysis

• Main Author: Ferreira, Margarida
• Publication Date: 2017
• Other Authors: Vasconcelos, Rosa
• Language: eng
• Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
• Download full: http://hdl.handle.net/1822/56470
• topic: Fashion; Blogs; Fashion Communication; Social Media

Nowadays it’s possible to notice an increasing dependence of the new communication technologies, particularly the ones that are related to the online universe. This evolution allowed fashion blogs to exponentially increase their audience, which then made their authors influent personalities in the business of fashion. The main focus of this study is a comparative evaluation of several fashion blogs, which were selected taking into consideration their relevance, visible through their blog fan base and in their social media ranking as well. Beyond the comparative analysis, it became necessary to make an opinion inquiry, both national and international, directly to the readers of the fashion blogs, to understand the reasons that causes the blog to have a faithful audience. The frequency and consistency with which they create new and innovative content also becomes important to keep the readers interested so that they visit the blog often.