The importance of wine region and consumer s involvement level in the decision-making process

Bibliographic Details
Main Author: Madureira, Teresa
Publication Date: 2014
Other Authors: Nunes, Fernando
Language: por
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/20.500.11960/3533
Summary: The purpose of this presentation is to identify and understand the relevant attributes, both extrinsic and intrinsic, that Portuguese consumers value and are relevant in the decision process for choosing wine. Further, the study aims to check possible differences in the valued attributes regarding consumer’s involvement level and wine Region Origin. The research was designed to identify relevant wine attributes and measure their importance when choosing a wine. In order to achieve this objective and match it with consumers’ involvement and wine origin region, 30 Focus Groups were performed, involving 171 consumers from five Portuguese regions of origin
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spelling The importance of wine region and consumer s involvement level in the decision-making processPortugalWinesDecision makingConsumer behaviourProduct attributesWine extrinsic and intrinsic attributesConsumer decision processWine businessMarket orientationThe purpose of this presentation is to identify and understand the relevant attributes, both extrinsic and intrinsic, that Portuguese consumers value and are relevant in the decision process for choosing wine. Further, the study aims to check possible differences in the valued attributes regarding consumer’s involvement level and wine Region Origin. The research was designed to identify relevant wine attributes and measure their importance when choosing a wine. In order to achieve this objective and match it with consumers’ involvement and wine origin region, 30 Focus Groups were performed, involving 171 consumers from five Portuguese regions of origin2023-10-12T13:51:39Z2014-01-01T00:00:00Z2014-01-01T00:00:00Z20142023-07-22T10:27:10Zconference objectinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://hdl.handle.net/20.500.11960/3533porMadureira, TeresaNunes, Fernandoinfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-04-11T08:14:59Zoai:repositorio.ipvc.pt:20.500.11960/3533Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T13:30:12.863978Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv The importance of wine region and consumer s involvement level in the decision-making process
title The importance of wine region and consumer s involvement level in the decision-making process
spellingShingle The importance of wine region and consumer s involvement level in the decision-making process
Madureira, Teresa
Portugal
Wines
Decision making
Consumer behaviour
Product attributes
Wine extrinsic and intrinsic attributes
Consumer decision process
Wine business
Market orientation
title_short The importance of wine region and consumer s involvement level in the decision-making process
title_full The importance of wine region and consumer s involvement level in the decision-making process
title_fullStr The importance of wine region and consumer s involvement level in the decision-making process
title_full_unstemmed The importance of wine region and consumer s involvement level in the decision-making process
title_sort The importance of wine region and consumer s involvement level in the decision-making process
author Madureira, Teresa
author_facet Madureira, Teresa
Nunes, Fernando
author_role author
author2 Nunes, Fernando
author2_role author
dc.contributor.author.fl_str_mv Madureira, Teresa
Nunes, Fernando
dc.subject.por.fl_str_mv Portugal
Wines
Decision making
Consumer behaviour
Product attributes
Wine extrinsic and intrinsic attributes
Consumer decision process
Wine business
Market orientation
topic Portugal
Wines
Decision making
Consumer behaviour
Product attributes
Wine extrinsic and intrinsic attributes
Consumer decision process
Wine business
Market orientation
description The purpose of this presentation is to identify and understand the relevant attributes, both extrinsic and intrinsic, that Portuguese consumers value and are relevant in the decision process for choosing wine. Further, the study aims to check possible differences in the valued attributes regarding consumer’s involvement level and wine Region Origin. The research was designed to identify relevant wine attributes and measure their importance when choosing a wine. In order to achieve this objective and match it with consumers’ involvement and wine origin region, 30 Focus Groups were performed, involving 171 consumers from five Portuguese regions of origin
publishDate 2014
dc.date.none.fl_str_mv 2014-01-01T00:00:00Z
2014-01-01T00:00:00Z
2014
2023-10-12T13:51:39Z
2023-07-22T10:27:10Z
dc.type.driver.fl_str_mv conference object
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/20.500.11960/3533
url http://hdl.handle.net/20.500.11960/3533
dc.language.iso.fl_str_mv por
language por
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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