APA Citation

Leão, N. C. C. (2018). Driving innovation through social data: A methodology for building buyer personas.

Chicago Style Citation

Leão, Natália Cavalcanti Carneiro. Driving Innovation Through Social Data: A Methodology for Building Buyer Personas. 2018.

MLA Citation

Leão, Natália Cavalcanti Carneiro. Driving Innovation Through Social Data: A Methodology for Building Buyer Personas. 2018.

Note: citation formatting may not correspond 100% to that defined by the respective standard, to manage citations it is recommended to use the software Zotero , which allows the automatic upload of Oasisbr references.