Consumer perception of CSR in Portugal: the aftermath of the financial crisis

Bibliographic Details
Main Author: Barreto, Joana Duarte Silva
Publication Date: 2014
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/15045
Summary: Corporate social responsibility (CSR) literature has largely neglected consumers’ perceptions in the debate regarding the role of CSR in the aftermath of the financial crisis. In that context, this study aims to test the possibility that consumers’ perceptions of CSR level, firm reputation and brand trust, might depend on the type of industry sector of a firm, the level of fit of an initiative or both. By conducting a survey on Portuguese consumers and running a two-way analysis of variance, it suggests that solely the type of industry sector has an effect on consumer perception and that consumers are less tolerable of controversial industries.
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spelling Consumer perception of CSR in Portugal: the aftermath of the financial crisisBrand trustCSRFirm reputationFitIndustry sectorCorporate social responsibility (CSR) literature has largely neglected consumers’ perceptions in the debate regarding the role of CSR in the aftermath of the financial crisis. In that context, this study aims to test the possibility that consumers’ perceptions of CSR level, firm reputation and brand trust, might depend on the type of industry sector of a firm, the level of fit of an initiative or both. By conducting a survey on Portuguese consumers and running a two-way analysis of variance, it suggests that solely the type of industry sector has an effect on consumer perception and that consumers are less tolerable of controversial industries.NSBE - UNLStory, JoanaRUNBarreto, Joana Duarte Silva2017-06-01T00:30:21Z2014-052014-05-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/15045TID:201475537enginfo:eu-repo/semantics/embargoedAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T17:18:43Zoai:run.unl.pt:10362/15045Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T16:49:40.468383Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Consumer perception of CSR in Portugal: the aftermath of the financial crisis
title Consumer perception of CSR in Portugal: the aftermath of the financial crisis
spellingShingle Consumer perception of CSR in Portugal: the aftermath of the financial crisis
Barreto, Joana Duarte Silva
Brand trust
CSR
Firm reputation
Fit
Industry sector
title_short Consumer perception of CSR in Portugal: the aftermath of the financial crisis
title_full Consumer perception of CSR in Portugal: the aftermath of the financial crisis
title_fullStr Consumer perception of CSR in Portugal: the aftermath of the financial crisis
title_full_unstemmed Consumer perception of CSR in Portugal: the aftermath of the financial crisis
title_sort Consumer perception of CSR in Portugal: the aftermath of the financial crisis
author Barreto, Joana Duarte Silva
author_facet Barreto, Joana Duarte Silva
author_role author
dc.contributor.none.fl_str_mv Story, Joana
RUN
dc.contributor.author.fl_str_mv Barreto, Joana Duarte Silva
dc.subject.por.fl_str_mv Brand trust
CSR
Firm reputation
Fit
Industry sector
topic Brand trust
CSR
Firm reputation
Fit
Industry sector
description Corporate social responsibility (CSR) literature has largely neglected consumers’ perceptions in the debate regarding the role of CSR in the aftermath of the financial crisis. In that context, this study aims to test the possibility that consumers’ perceptions of CSR level, firm reputation and brand trust, might depend on the type of industry sector of a firm, the level of fit of an initiative or both. By conducting a survey on Portuguese consumers and running a two-way analysis of variance, it suggests that solely the type of industry sector has an effect on consumer perception and that consumers are less tolerable of controversial industries.
publishDate 2014
dc.date.none.fl_str_mv 2014-05
2014-05-01T00:00:00Z
2017-06-01T00:30:21Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/15045
TID:201475537
url http://hdl.handle.net/10362/15045
identifier_str_mv TID:201475537
dc.language.iso.fl_str_mv eng
language eng
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dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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repository.mail.fl_str_mv info@rcaap.pt
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