SME competitiveness: an internationalization strategy for Dom Pedro Hotels

Bibliographic Details
Main Author: Feldmann, Hannah Henrike
Publication Date: 2013
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/17552
Summary: This paper studies the internationalization process of Dom Pedro to South Brazil. The company’s strategy is critically assessed and it is argued that a professionalization of corporate strategic planning is needed regarding further internationalization. This finding combined with a regional macro environment and hotel industry scanning helps deriving success factors for an expansion to South Brazil. Building on those factors, the market is analyzed regarding the most favorable hotel location and typology and an implementation plan is proposed. It is concluded that a business hotel in Porto Alegre represents a reasonable investment opportunity, if connected to an improved strategic planning.
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spelling SME competitiveness: an internationalization strategy for Dom Pedro HotelsSME hotel investmentInternationalization strategyPortuguese hotel chainSouth Brazilian hotel industryDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis paper studies the internationalization process of Dom Pedro to South Brazil. The company’s strategy is critically assessed and it is argued that a professionalization of corporate strategic planning is needed regarding further internationalization. This finding combined with a regional macro environment and hotel industry scanning helps deriving success factors for an expansion to South Brazil. Building on those factors, the market is analyzed regarding the most favorable hotel location and typology and an implementation plan is proposed. It is concluded that a business hotel in Porto Alegre represents a reasonable investment opportunity, if connected to an improved strategic planning.Dahab, SóniaSoeiro, Filipe CastroRUNFeldmann, Hannah Henrike2016-05-25T10:14:57Z2013-012013-012013-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/17552enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T17:21:48Zoai:run.unl.pt:10362/17552Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T16:52:28.212049Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv SME competitiveness: an internationalization strategy for Dom Pedro Hotels
title SME competitiveness: an internationalization strategy for Dom Pedro Hotels
spellingShingle SME competitiveness: an internationalization strategy for Dom Pedro Hotels
Feldmann, Hannah Henrike
SME hotel investment
Internationalization strategy
Portuguese hotel chain
South Brazilian hotel industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short SME competitiveness: an internationalization strategy for Dom Pedro Hotels
title_full SME competitiveness: an internationalization strategy for Dom Pedro Hotels
title_fullStr SME competitiveness: an internationalization strategy for Dom Pedro Hotels
title_full_unstemmed SME competitiveness: an internationalization strategy for Dom Pedro Hotels
title_sort SME competitiveness: an internationalization strategy for Dom Pedro Hotels
author Feldmann, Hannah Henrike
author_facet Feldmann, Hannah Henrike
author_role author
dc.contributor.none.fl_str_mv Dahab, Sónia
Soeiro, Filipe Castro
RUN
dc.contributor.author.fl_str_mv Feldmann, Hannah Henrike
dc.subject.por.fl_str_mv SME hotel investment
Internationalization strategy
Portuguese hotel chain
South Brazilian hotel industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic SME hotel investment
Internationalization strategy
Portuguese hotel chain
South Brazilian hotel industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This paper studies the internationalization process of Dom Pedro to South Brazil. The company’s strategy is critically assessed and it is argued that a professionalization of corporate strategic planning is needed regarding further internationalization. This finding combined with a regional macro environment and hotel industry scanning helps deriving success factors for an expansion to South Brazil. Building on those factors, the market is analyzed regarding the most favorable hotel location and typology and an implementation plan is proposed. It is concluded that a business hotel in Porto Alegre represents a reasonable investment opportunity, if connected to an improved strategic planning.
publishDate 2013
dc.date.none.fl_str_mv 2013-01
2013-01
2013-01-01T00:00:00Z
2016-05-25T10:14:57Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/17552
url http://hdl.handle.net/10362/17552
dc.language.iso.fl_str_mv eng
language eng
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dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
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repository.mail.fl_str_mv info@rcaap.pt
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