Influence of Age on Relationship with Websites

Bibliographic Details
Main Author: Santo, Pedro Espírito
Publication Date: 2022
Other Authors: Cardoso, Patrícia, Augusto, Luísa, Santos, Sara, Oliveira, Adriana
Format: Article
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10400.26/42293
Summary: E-commerce has grown quickly, and companies seek to attract their target audiences to their websites. The differences in behavior between young people, as users of websites and other older people is real. Thus, this investigation aimed to present an investigation model in order to analyze the determinants of loyalty to the sites and test the influence of age in this relationship. Through a sample of 250 website users, we tested an investigation model, tested through PLS-SEM, which supports the hypothesis that age produces effects in the relationship with the websites. This study is relevant for website managers, since it identifies the need for differentiated users. As impediment and limitations of the study discussed throughout this work.
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spelling Influence of Age on Relationship with WebsitesE-commerceinterativitywebsite responsabilityPLS-SEME-commerce has grown quickly, and companies seek to attract their target audiences to their websites. The differences in behavior between young people, as users of websites and other older people is real. Thus, this investigation aimed to present an investigation model in order to analyze the determinants of loyalty to the sites and test the influence of age in this relationship. Through a sample of 250 website users, we tested an investigation model, tested through PLS-SEM, which supports the hypothesis that age produces effects in the relationship with the websites. This study is relevant for website managers, since it identifies the need for differentiated users. As impediment and limitations of the study discussed throughout this work.IADITI EditionsRepositório ComumSanto, Pedro EspíritoCardoso, PatríciaAugusto, LuísaSantos, SaraOliveira, Adriana2022-11-12T12:07:37Z2022-10-182022-10-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.26/42293eng2468-4376https://doi.org/10.55267/iadt.07.12567info:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-05-10T06:55:36Zoai:comum.rcaap.pt:10400.26/42293Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-29T07:06:24.594281Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Influence of Age on Relationship with Websites
title Influence of Age on Relationship with Websites
spellingShingle Influence of Age on Relationship with Websites
Santo, Pedro Espírito
E-commerce
interativity
website responsability
PLS-SEM
title_short Influence of Age on Relationship with Websites
title_full Influence of Age on Relationship with Websites
title_fullStr Influence of Age on Relationship with Websites
title_full_unstemmed Influence of Age on Relationship with Websites
title_sort Influence of Age on Relationship with Websites
author Santo, Pedro Espírito
author_facet Santo, Pedro Espírito
Cardoso, Patrícia
Augusto, Luísa
Santos, Sara
Oliveira, Adriana
author_role author
author2 Cardoso, Patrícia
Augusto, Luísa
Santos, Sara
Oliveira, Adriana
author2_role author
author
author
author
dc.contributor.none.fl_str_mv Repositório Comum
dc.contributor.author.fl_str_mv Santo, Pedro Espírito
Cardoso, Patrícia
Augusto, Luísa
Santos, Sara
Oliveira, Adriana
dc.subject.por.fl_str_mv E-commerce
interativity
website responsability
PLS-SEM
topic E-commerce
interativity
website responsability
PLS-SEM
description E-commerce has grown quickly, and companies seek to attract their target audiences to their websites. The differences in behavior between young people, as users of websites and other older people is real. Thus, this investigation aimed to present an investigation model in order to analyze the determinants of loyalty to the sites and test the influence of age in this relationship. Through a sample of 250 website users, we tested an investigation model, tested through PLS-SEM, which supports the hypothesis that age produces effects in the relationship with the websites. This study is relevant for website managers, since it identifies the need for differentiated users. As impediment and limitations of the study discussed throughout this work.
publishDate 2022
dc.date.none.fl_str_mv 2022-11-12T12:07:37Z
2022-10-18
2022-10-18T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
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url http://hdl.handle.net/10400.26/42293
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 2468-4376
https://doi.org/10.55267/iadt.07.12567
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