Santos, C., Dias, Á., & Pereira, L. (2024). Building brand, building value: The impact of customer-based brand equity on airline ticket premium pricing.
Chicago Style CitationSantos, C., Á Dias, and L. Pereira. Building Brand, Building Value: The Impact of Customer-based Brand Equity On Airline Ticket Premium Pricing. 2024.
MLA CitationSantos, C., Á Dias, and L. Pereira. Building Brand, Building Value: The Impact of Customer-based Brand Equity On Airline Ticket Premium Pricing. 2024.
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