Packaging: The antecedents of purchase intention and behaviour when comparing generations Y and Z

Bibliographic Details
Main Author: Dias, Pedro Ribeiro Novais
Publication Date: 2022
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10400.26/42534
Summary: Brands are increasingly concerned with sustainable and environmentally friendly packaging. In addition, the younger generations, which is an important target are increasingly aware of sustainable issues. This study aims to identify the relations between the environmental knowledge and environmental concern with green purchase intention and green purchase behaviour in the generations Y and Z in Portugal. Specifically, this study aimed to identify any moderating effect of the generations in these relations regarding bottled water with sustainable packaging. To achieve this aim, a quantitative research was conducted surveying a sample of 173 Portuguese between generation Y and Z (88 and 85 people respectively). Data was further analysed through factorial analysis and regression modelling. The results showed that environmental knowledge and environmental concern influences green purchase intention, and the latter also influences green purchase behaviour. However, generation is not shown to be a moderating factor in any of the above relationships.
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spelling Packaging: The antecedents of purchase intention and behaviour when comparing generations Y and ZPackagingGreen purchase intentionGreen purchase behaviourGenerations Y and ZBrands are increasingly concerned with sustainable and environmentally friendly packaging. In addition, the younger generations, which is an important target are increasingly aware of sustainable issues. This study aims to identify the relations between the environmental knowledge and environmental concern with green purchase intention and green purchase behaviour in the generations Y and Z in Portugal. Specifically, this study aimed to identify any moderating effect of the generations in these relations regarding bottled water with sustainable packaging. To achieve this aim, a quantitative research was conducted surveying a sample of 173 Portuguese between generation Y and Z (88 and 85 people respectively). Data was further analysed through factorial analysis and regression modelling. The results showed that environmental knowledge and environmental concern influences green purchase intention, and the latter also influences green purchase behaviour. However, generation is not shown to be a moderating factor in any of the above relationships.Salomão, MiriamRepositório ComumDias, Pedro Ribeiro Novais2022-12-07T09:54:40Z2022-10-192022-10-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.26/42534urn:tid:203107187enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-04-30T13:03:07Zoai:comum.rcaap.pt:10400.26/42534Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-29T06:35:37.535059Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Packaging: The antecedents of purchase intention and behaviour when comparing generations Y and Z
title Packaging: The antecedents of purchase intention and behaviour when comparing generations Y and Z
spellingShingle Packaging: The antecedents of purchase intention and behaviour when comparing generations Y and Z
Dias, Pedro Ribeiro Novais
Packaging
Green purchase intention
Green purchase behaviour
Generations Y and Z
title_short Packaging: The antecedents of purchase intention and behaviour when comparing generations Y and Z
title_full Packaging: The antecedents of purchase intention and behaviour when comparing generations Y and Z
title_fullStr Packaging: The antecedents of purchase intention and behaviour when comparing generations Y and Z
title_full_unstemmed Packaging: The antecedents of purchase intention and behaviour when comparing generations Y and Z
title_sort Packaging: The antecedents of purchase intention and behaviour when comparing generations Y and Z
author Dias, Pedro Ribeiro Novais
author_facet Dias, Pedro Ribeiro Novais
author_role author
dc.contributor.none.fl_str_mv Salomão, Miriam
Repositório Comum
dc.contributor.author.fl_str_mv Dias, Pedro Ribeiro Novais
dc.subject.por.fl_str_mv Packaging
Green purchase intention
Green purchase behaviour
Generations Y and Z
topic Packaging
Green purchase intention
Green purchase behaviour
Generations Y and Z
description Brands are increasingly concerned with sustainable and environmentally friendly packaging. In addition, the younger generations, which is an important target are increasingly aware of sustainable issues. This study aims to identify the relations between the environmental knowledge and environmental concern with green purchase intention and green purchase behaviour in the generations Y and Z in Portugal. Specifically, this study aimed to identify any moderating effect of the generations in these relations regarding bottled water with sustainable packaging. To achieve this aim, a quantitative research was conducted surveying a sample of 173 Portuguese between generation Y and Z (88 and 85 people respectively). Data was further analysed through factorial analysis and regression modelling. The results showed that environmental knowledge and environmental concern influences green purchase intention, and the latter also influences green purchase behaviour. However, generation is not shown to be a moderating factor in any of the above relationships.
publishDate 2022
dc.date.none.fl_str_mv 2022-12-07T09:54:40Z
2022-10-19
2022-10-19T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.26/42534
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