How small wine Italian company from Puglia can enter the Chinese-Shanghai market

Bibliographic Details
Main Author: Tramacere, Andrea
Publication Date: 2016
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/18629
Summary: This paper encompasses the strategy for small-medium wine companies from Puglia (Italy) to enter the Chinese market. The study was conducted to understand the reasons why the excellent quality wine from Puglia has no penetration in the Chinese market. The research took into consideration the position in terms of production, size and exports in the world of Italian producers from Puglia and their competitors in China. After analysing the market and the opportunities, the report develops a strategy of cooperation among the companies to obtain more resources and more power in order to better approach this enormous and difficult market.
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spelling How small wine Italian company from Puglia can enter the Chinese-Shanghai marketWinePugliaChinaExportDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis paper encompasses the strategy for small-medium wine companies from Puglia (Italy) to enter the Chinese market. The study was conducted to understand the reasons why the excellent quality wine from Puglia has no penetration in the Chinese market. The research took into consideration the position in terms of production, size and exports in the world of Italian producers from Puglia and their competitors in China. After analysing the market and the opportunities, the report develops a strategy of cooperation among the companies to obtain more resources and more power in order to better approach this enormous and difficult market.Dahab, SóniaRUNTramacere, Andrea2016-08-05T08:29:00Z2016-062016-062016-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/pdfhttp://hdl.handle.net/10362/18629TID:201988194enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T17:23:09Zoai:run.unl.pt:10362/18629Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T16:53:55.071532Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv How small wine Italian company from Puglia can enter the Chinese-Shanghai market
title How small wine Italian company from Puglia can enter the Chinese-Shanghai market
spellingShingle How small wine Italian company from Puglia can enter the Chinese-Shanghai market
Tramacere, Andrea
Wine
Puglia
China
Export
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How small wine Italian company from Puglia can enter the Chinese-Shanghai market
title_full How small wine Italian company from Puglia can enter the Chinese-Shanghai market
title_fullStr How small wine Italian company from Puglia can enter the Chinese-Shanghai market
title_full_unstemmed How small wine Italian company from Puglia can enter the Chinese-Shanghai market
title_sort How small wine Italian company from Puglia can enter the Chinese-Shanghai market
author Tramacere, Andrea
author_facet Tramacere, Andrea
author_role author
dc.contributor.none.fl_str_mv Dahab, Sónia
RUN
dc.contributor.author.fl_str_mv Tramacere, Andrea
dc.subject.por.fl_str_mv Wine
Puglia
China
Export
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Wine
Puglia
China
Export
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This paper encompasses the strategy for small-medium wine companies from Puglia (Italy) to enter the Chinese market. The study was conducted to understand the reasons why the excellent quality wine from Puglia has no penetration in the Chinese market. The research took into consideration the position in terms of production, size and exports in the world of Italian producers from Puglia and their competitors in China. After analysing the market and the opportunities, the report develops a strategy of cooperation among the companies to obtain more resources and more power in order to better approach this enormous and difficult market.
publishDate 2016
dc.date.none.fl_str_mv 2016-08-05T08:29:00Z
2016-06
2016-06
2016-06-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/18629
TID:201988194
url http://hdl.handle.net/10362/18629
identifier_str_mv TID:201988194
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
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dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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