APA Citation

Bernardino, P. R. (2022). The impact of brand activism on brand image: The mediating role of perceived brand authenticity and the effect of celebrity and non-celebrity endorsements.

Chicago Style Citation

Bernardino, Patrícia Ribeiro. The Impact of Brand Activism On Brand Image: The Mediating Role of Perceived Brand Authenticity and the Effect of Celebrity and Non-celebrity Endorsements. 2022.

MLA Citation

Bernardino, Patrícia Ribeiro. The Impact of Brand Activism On Brand Image: The Mediating Role of Perceived Brand Authenticity and the Effect of Celebrity and Non-celebrity Endorsements. 2022.

Note: citation formatting may not correspond 100% to that defined by the respective standard, to manage citations it is recommended to use the software Zotero , which allows the automatic upload of Oasisbr references.