Bernardino, P. R. (2022). The impact of brand activism on brand image: The mediating role of perceived brand authenticity and the effect of celebrity and non-celebrity endorsements.
Referência de acordo com a norma ChicagoBernardino, Patrícia Ribeiro. The Impact of Brand Activism On Brand Image: The Mediating Role of Perceived Brand Authenticity and the Effect of Celebrity and Non-celebrity Endorsements. 2022.
Referência de acordo com a norma MLABernardino, Patrícia Ribeiro. The Impact of Brand Activism On Brand Image: The Mediating Role of Perceived Brand Authenticity and the Effect of Celebrity and Non-celebrity Endorsements. 2022.
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