Advertising and New Information Communication Technologies (ICT)

Detalhes bibliográficos
Autor(a) principal: Pereira, Francisco José Costa
Data de Publicação: 2008
Outros Autores: Verissimo, Jorge, Neijens, Peter
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: http://hdl.handle.net/10400.21/11140
Resumo: New Information and Communication Technologies (ICTs) are increasingly popular in marketing communications as more and more firms shift from mass marketing to one-to-one marketing. There are many exciting examples of these new technological applications. They include mobile marketing techniques such as SMS (short message service) and MMS (multimedia message service), as well as chatting, multiplayer games, bulletin boards, and raking sites. Interactive Digital TV (IDTV) offers another example of new ICT application in marketing communicatios: the telescopic advertisement, a 30-second TV ad with a call-to-action button which makes it possible to obtain additional information. Our understanding of these new ICT formats is still in its infancy, but empirical research is growing. We have selected five fine studies from this new field.
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spelling Advertising and New Information Communication Technologies (ICT)AdvertisingNew Communication Technologies (ICT)Marketing communicationsMobile applicattionsNew Information and Communication Technologies (ICTs) are increasingly popular in marketing communications as more and more firms shift from mass marketing to one-to-one marketing. There are many exciting examples of these new technological applications. They include mobile marketing techniques such as SMS (short message service) and MMS (multimedia message service), as well as chatting, multiplayer games, bulletin boards, and raking sites. Interactive Digital TV (IDTV) offers another example of new ICT application in marketing communicatios: the telescopic advertisement, a 30-second TV ad with a call-to-action button which makes it possible to obtain additional information. Our understanding of these new ICT formats is still in its infancy, but empirical research is growing. We have selected five fine studies from this new field.SílaboRCIPLPereira, Francisco José CostaVerissimo, JorgeNeijens, Peter2020-02-21T10:48:26Z20082008-01-01T00:00:00Zbook partinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://hdl.handle.net/10400.21/11140eng978-972-618-493-5info:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-02-12T10:12:51Zoai:repositorio.ipl.pt:10400.21/11140Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T20:05:00.639757Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Advertising and New Information Communication Technologies (ICT)
title Advertising and New Information Communication Technologies (ICT)
spellingShingle Advertising and New Information Communication Technologies (ICT)
Pereira, Francisco José Costa
Advertising
New Communication Technologies (ICT)
Marketing communications
Mobile applicattions
title_short Advertising and New Information Communication Technologies (ICT)
title_full Advertising and New Information Communication Technologies (ICT)
title_fullStr Advertising and New Information Communication Technologies (ICT)
title_full_unstemmed Advertising and New Information Communication Technologies (ICT)
title_sort Advertising and New Information Communication Technologies (ICT)
author Pereira, Francisco José Costa
author_facet Pereira, Francisco José Costa
Verissimo, Jorge
Neijens, Peter
author_role author
author2 Verissimo, Jorge
Neijens, Peter
author2_role author
author
dc.contributor.none.fl_str_mv RCIPL
dc.contributor.author.fl_str_mv Pereira, Francisco José Costa
Verissimo, Jorge
Neijens, Peter
dc.subject.por.fl_str_mv Advertising
New Communication Technologies (ICT)
Marketing communications
Mobile applicattions
topic Advertising
New Communication Technologies (ICT)
Marketing communications
Mobile applicattions
description New Information and Communication Technologies (ICTs) are increasingly popular in marketing communications as more and more firms shift from mass marketing to one-to-one marketing. There are many exciting examples of these new technological applications. They include mobile marketing techniques such as SMS (short message service) and MMS (multimedia message service), as well as chatting, multiplayer games, bulletin boards, and raking sites. Interactive Digital TV (IDTV) offers another example of new ICT application in marketing communicatios: the telescopic advertisement, a 30-second TV ad with a call-to-action button which makes it possible to obtain additional information. Our understanding of these new ICT formats is still in its infancy, but empirical research is growing. We have selected five fine studies from this new field.
publishDate 2008
dc.date.none.fl_str_mv 2008
2008-01-01T00:00:00Z
2020-02-21T10:48:26Z
dc.type.driver.fl_str_mv book part
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.21/11140
url http://hdl.handle.net/10400.21/11140
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 978-972-618-493-5
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Sílabo
publisher.none.fl_str_mv Sílabo
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
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reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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