Rodrigues, M. A., Carvalho, M. A., Oliveira, L., & Barbosa, A. (2024). How digital influencer content and characteristics influence Generation Y persuasiveness and purchase intention.
Chicago Style CitationRodrigues, Maria Antónia, Maria Amélia Carvalho, Luciana Oliveira, and Andreia Barbosa. How Digital Influencer Content and Characteristics Influence Generation Y Persuasiveness and Purchase Intention. 2024.
MLA CitationRodrigues, Maria Antónia, Maria Amélia Carvalho, Luciana Oliveira, and Andreia Barbosa. How Digital Influencer Content and Characteristics Influence Generation Y Persuasiveness and Purchase Intention. 2024.
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