Gabriel, C., Faria, S., & Ferreira, P. (2022). The influence of brand experience on brand equity: The mediating role of brand love in a retail fashion brand.
Chicago Style CitationGabriel, Carla, Sílvia Faria, and Pedro Ferreira. The Influence of Brand Experience On Brand Equity: The Mediating Role of Brand Love in a Retail Fashion Brand. 2022.
MLA CitationGabriel, Carla, Sílvia Faria, and Pedro Ferreira. The Influence of Brand Experience On Brand Equity: The Mediating Role of Brand Love in a Retail Fashion Brand. 2022.
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