Negrão, M. B. C. C. d. O. (2022). Music sponsorship: Evaluating the effect of sponsors in portuguese music festivals on brand valuations and purchase intention : examining the moderating role of naming sponsorships.
Referência de acordo com a norma ChicagoNegrão, Mariana Beatriz Carvalhais Cabral de Oliveira. Music Sponsorship: Evaluating the Effect of Sponsors in Portuguese Music Festivals On Brand Valuations and Purchase Intention : Examining the Moderating Role of Naming Sponsorships. 2022.
Referência de acordo com a norma MLANegrão, Mariana Beatriz Carvalhais Cabral de Oliveira. Music Sponsorship: Evaluating the Effect of Sponsors in Portuguese Music Festivals On Brand Valuations and Purchase Intention : Examining the Moderating Role of Naming Sponsorships. 2022.
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