APA Citation

César Machado, J., Vacas de Carvalho, L., & Lencastre, P. d. (2011). Brand mergers: An analysis of consumer brand identity preferences.

Chicago Style Citation

César Machado, Joana, Leonor Vacas de Carvalho, and Paulo de Lencastre. Brand Mergers: An Analysis of Consumer Brand Identity Preferences. 2011.

MLA Citation

César Machado, Joana, Leonor Vacas de Carvalho, and Paulo de Lencastre. Brand Mergers: An Analysis of Consumer Brand Identity Preferences. 2011.

Note: citation formatting may not correspond 100% to that defined by the respective standard, to manage citations it is recommended to use the software Zotero , which allows the automatic upload of Oasisbr references.