Leveraging immersive virtual reality in e-commerce to foster trust and influence consumer purchase intention: Evidence from the automotive industry

Detalhes bibliográficos
Autor(a) principal: Laakmann, Leon Christopher
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: http://hdl.handle.net/10362/152366
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Information Systems and Technologies Management
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spelling Leveraging immersive virtual reality in e-commerce to foster trust and influence consumer purchase intention: Evidence from the automotive industryVirtual RealityV-CommerceTechnology Adoption ModelImmersionAutomotive IndustrySDG 8 - Decent work and economic growthSDG 9 - Industry, innovation and infrastructureDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Information Systems and Technologies ManagementToday, automotive original equipment manufacturers and other companies engaging in online vehicle sales must find innovative ways to promote sales. The main aim of this study is to investigate how an immersive virtual reality experience can be leveraged to influence consumer purchase intention and foster trust when buying vehicles online. Immersion describes the level to which computer displays may provide a user with an all-encompassing, comprehensive, surrounding, and vivid illusion of reality. This study proposes a theoretical model of various constructs influencing users' purchase intention within v-commerce. The model was tested through a quantitative research method, i.e., an online questionnaire. The responses were analyzed using the SEM-PLS method. The perceived ease of use solely determines the intention to use v-commerce for buying a car. This contradicts existing literature. According to the findings, immersion positively impacts product diagnosticity and trust. Moreover, purchase intention is explained by trust, product diagnosticity, use, and test drive. In general, the outcome of this study indicates that immersive virtual reality should be considered a valuable tool for promoting online vehicle sales.Costa, Maria Manuela Simões Aparício daRUNLaakmann, Leon Christopher2023-04-142026-04-14T00:00:00Z2023-04-14T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/152366TID:203275730enginfo:eu-repo/semantics/embargoedAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T18:11:11Zoai:run.unl.pt:10362/152366Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:41:27.949999Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Leveraging immersive virtual reality in e-commerce to foster trust and influence consumer purchase intention: Evidence from the automotive industry
title Leveraging immersive virtual reality in e-commerce to foster trust and influence consumer purchase intention: Evidence from the automotive industry
spellingShingle Leveraging immersive virtual reality in e-commerce to foster trust and influence consumer purchase intention: Evidence from the automotive industry
Laakmann, Leon Christopher
Virtual Reality
V-Commerce
Technology Adoption Model
Immersion
Automotive Industry
SDG 8 - Decent work and economic growth
SDG 9 - Industry, innovation and infrastructure
title_short Leveraging immersive virtual reality in e-commerce to foster trust and influence consumer purchase intention: Evidence from the automotive industry
title_full Leveraging immersive virtual reality in e-commerce to foster trust and influence consumer purchase intention: Evidence from the automotive industry
title_fullStr Leveraging immersive virtual reality in e-commerce to foster trust and influence consumer purchase intention: Evidence from the automotive industry
title_full_unstemmed Leveraging immersive virtual reality in e-commerce to foster trust and influence consumer purchase intention: Evidence from the automotive industry
title_sort Leveraging immersive virtual reality in e-commerce to foster trust and influence consumer purchase intention: Evidence from the automotive industry
author Laakmann, Leon Christopher
author_facet Laakmann, Leon Christopher
author_role author
dc.contributor.none.fl_str_mv Costa, Maria Manuela Simões Aparício da
RUN
dc.contributor.author.fl_str_mv Laakmann, Leon Christopher
dc.subject.por.fl_str_mv Virtual Reality
V-Commerce
Technology Adoption Model
Immersion
Automotive Industry
SDG 8 - Decent work and economic growth
SDG 9 - Industry, innovation and infrastructure
topic Virtual Reality
V-Commerce
Technology Adoption Model
Immersion
Automotive Industry
SDG 8 - Decent work and economic growth
SDG 9 - Industry, innovation and infrastructure
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Information Systems and Technologies Management
publishDate 2023
dc.date.none.fl_str_mv 2023-04-14
2023-04-14T00:00:00Z
2026-04-14T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/152366
TID:203275730
url http://hdl.handle.net/10362/152366
identifier_str_mv TID:203275730
dc.language.iso.fl_str_mv eng
language eng
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dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
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repository.mail.fl_str_mv info@rcaap.pt
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