Zhou, X. (2020). Explore what factors can influence the product’s country of origin. Explore how country of origin influences consumer behavior and Porto wine brand. A conceptual model is proposed to clarify the COO and other variables relationships on Porto wine, representative factors: Ethnocentrism, cosmopolitanism, affinity, attitude toward brand of wine, brand equity, willingness to buy, memorability, brand identification, brand affect.
Referência de acordo com a norma ChicagoZhou, Xiaoli. Explore What Factors Can Influence the Product’s Country of Origin. Explore How Country of Origin Influences Consumer Behavior and Porto Wine Brand. A Conceptual Model Is Proposed to Clarify the COO and Other Variables Relationships On Porto Wine, Representative Factors: Ethnocentrism, Cosmopolitanism, Affinity, Attitude Toward Brand of Wine, Brand Equity, Willingness to Buy, Memorability, Brand Identification, Brand Affect. 2020.
Referência de acordo com a norma MLAZhou, Xiaoli. Explore What Factors Can Influence the Product’s Country of Origin. Explore How Country of Origin Influences Consumer Behavior and Porto Wine Brand. A Conceptual Model Is Proposed to Clarify the COO and Other Variables Relationships On Porto Wine, Representative Factors: Ethnocentrism, Cosmopolitanism, Affinity, Attitude Toward Brand of Wine, Brand Equity, Willingness to Buy, Memorability, Brand Identification, Brand Affect. 2020.