Influence of employer brand traits on workplace preference

Bibliographic Details
Main Author: Czinczel, Milena
Publication Date: 2024
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/181591
Summary: In today's competitive talent market, employer branding is crucial for consulting firms like McKinsey & Company. As graduates in 2024 increasingly prioritize work-life balance, job security, and supportive culture, this research examines the key employer brand traits that attract top talent to McKinsey. Throught in-depth interviews, the study reveals specific factors in McKinsey’s employer brand that attract top talent, providing valuable managerial implications to enhance the firm's recruitment and employer branding strategies.
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spelling Influence of employer brand traits on workplace preferenceEmployer brandingOrganizational attractivenessConsultingFirmsCEMS MIMDomínio/Área Científica::Ciências Sociais::Economia e GestãoIn today's competitive talent market, employer branding is crucial for consulting firms like McKinsey & Company. As graduates in 2024 increasingly prioritize work-life balance, job security, and supportive culture, this research examines the key employer brand traits that attract top talent to McKinsey. Throught in-depth interviews, the study reveals specific factors in McKinsey’s employer brand that attract top talent, providing valuable managerial implications to enhance the firm's recruitment and employer branding strategies.Cardoso, ElizabeteRUNCzinczel, Milena2024-10-172024-07-292029-07-29T00:00:00Z2024-10-17T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/181591TID:203866983enginfo:eu-repo/semantics/embargoedAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-03-31T02:08:11Zoai:run.unl.pt:10362/181591Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-29T04:43:03.206775Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Influence of employer brand traits on workplace preference
title Influence of employer brand traits on workplace preference
spellingShingle Influence of employer brand traits on workplace preference
Czinczel, Milena
Employer branding
Organizational attractiveness
Consulting
Firms
CEMS MIM
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Influence of employer brand traits on workplace preference
title_full Influence of employer brand traits on workplace preference
title_fullStr Influence of employer brand traits on workplace preference
title_full_unstemmed Influence of employer brand traits on workplace preference
title_sort Influence of employer brand traits on workplace preference
author Czinczel, Milena
author_facet Czinczel, Milena
author_role author
dc.contributor.none.fl_str_mv Cardoso, Elizabete
RUN
dc.contributor.author.fl_str_mv Czinczel, Milena
dc.subject.por.fl_str_mv Employer branding
Organizational attractiveness
Consulting
Firms
CEMS MIM
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Employer branding
Organizational attractiveness
Consulting
Firms
CEMS MIM
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description In today's competitive talent market, employer branding is crucial for consulting firms like McKinsey & Company. As graduates in 2024 increasingly prioritize work-life balance, job security, and supportive culture, this research examines the key employer brand traits that attract top talent to McKinsey. Throught in-depth interviews, the study reveals specific factors in McKinsey’s employer brand that attract top talent, providing valuable managerial implications to enhance the firm's recruitment and employer branding strategies.
publishDate 2024
dc.date.none.fl_str_mv 2024-10-17
2024-07-29
2024-10-17T00:00:00Z
2029-07-29T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/181591
TID:203866983
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identifier_str_mv TID:203866983
dc.language.iso.fl_str_mv eng
language eng
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repository.mail.fl_str_mv info@rcaap.pt
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