César - Machado, J., Vacas-de-Carvalho, L., Lencastre, P., & Díonisio, P. (2012). Brand mergers: How attitudes influence consumer identity preferences.
Chicago Style CitationCésar - Machado, Joana, Leonor Vacas-de-Carvalho, Paulo Lencastre, and Pedro Díonisio. Brand Mergers: How Attitudes Influence Consumer Identity Preferences. 2012.
MLA CitationCésar - Machado, Joana, Leonor Vacas-de-Carvalho, Paulo Lencastre, and Pedro Díonisio. Brand Mergers: How Attitudes Influence Consumer Identity Preferences. 2012.
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