Gráfico Ambiental: típicos e tópicos

• Autor(a) principal: Jacob, Eduardo Louis
• Data de Publicação: 2007
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Institucional da PUC_SP
• Texto Completo: https://tede2.pucsp.br/handle/handle/4894
• topic: Comunicação; Espaço; Ambiente; Imagem; Informação; Gráfico Ambiental; Artes graficas; Arte comercial; Comunicacao visual; Outdoor (Publicidade); Sinais e simbolos; Communication; Space; Environment; Image; Information; Environmental Graphic; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

The advent of the Environmental Graphic in the urban context is a phenomenon whose occurrence is being increasingly noticed. Once it is conceptually detached from Visual Communication it acquires consistent evidence in its manifestations permitting to idealize an independent behavior until it reaches its own modus operandi. The access to the Environmental Graphic s constructive strategies makes it possible to put in place the descriptions that promote its specialization. The conceptual approach takes place between the organization of the material, with its mixed codes, and the composition of the spatial surrounding, responsible for the articulation of the text s interpreting categories. The Environmental Graphic relates graphic and space in their syntax. The objective of the research is to recognize and report the Environmental Graphic phenomenon, assessing its configuration and spatial distribution possibilities, which, jointly, create the profile of a typical language that tries to relate the graphic s visual aspect with the topical medium. Between the constructive aspect of the material and the interpretation there is the path covered by the observer to get in touch with the text inscribed, where the instances of seizure of this experimented space act. In this context, relations between image and environment and the latter with information are analyzed as referential landmarks orienting the navigation across this winding pathway. Supported by notions captured in the daily practice, the work turns to the theoretical support of semiotics and the collaboration of phenomenology to fundament this empiric basis, such as comprehensively constructing sense relations while it relies on authors whose investigative trajectory runs tangent to their writings thematic. In addition to allowing the recognition of the Environmental Graphic, the study is useful to draw a base for its analytical procedure in a logic reasoning with a pragmatic bias that enables placing the observer as an active participant of the Environmental Graphic s designing process. Substituting the observer, this is achieved through examples extracted from the urban context, functioning as practical proofs of an elaborated observation