APA Citation

Ostermann, C. M., Moyano, C. M., & Laufer, J. (2019). Brand positioning in higher education: The perception of Brazilian generational cohorts.

Chicago Style Citation

Ostermann, Cristina M., Carlos Mello Moyano, and Jaime Laufer. Brand Positioning in Higher Education: The Perception of Brazilian Generational Cohorts. 2019.

MLA Citation

Ostermann, Cristina M., Carlos Mello Moyano, and Jaime Laufer. Brand Positioning in Higher Education: The Perception of Brazilian Generational Cohorts. 2019.

Note: citation formatting may not correspond 100% to that defined by the respective standard, to manage citations it is recommended to use the software Zotero , which allows the automatic upload of Oasisbr references.