Effects of Social Comparison, Travel Envy and Self-presentation on the Intention to Visit Tourist Destinations

Detalhes bibliográficos
Autor(a) principal: Machado, Danielle
Data de Publicação: 2021
Outros Autores: Santos, Paula, Medeiros, Mirna
Tipo de documento: Artigo
Idioma: eng
por
Título da fonte: BBR. Brazilian Business Review (English edition. Online)
Texto Completo: https://www.bbronline.com.br/index.php/bbr/article/view/647
Resumo: Sharing travel experiences through social networks has become a very common practice today. Access and exposure to posted content can generate, in users, behavioral and emotional reactions capable of affecting their intention to travel. Based on this, the objective of the present work is to verify the effects of behavioral characteristics (social comparison, envy and self-presentation) on the intention to visit destinations, as displayed by users on social networks--more specifically, on Instagram. The study methodology consists of a survey applied online from May to June 2018 with Instagram users, in which we obtained 547 valid responses. For data analysis, we used descriptive statistics, factor analysis, and logistic regression to test and confirm the hypotheses of the presented theoretical model. The results indicate that envy and social comparison increase the odds of intention to visit a destination, with the strongest effect being related to the social comparison variable.
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spelling Effects of Social Comparison, Travel Envy and Self-presentation on the Intention to Visit Tourist DestinationsEfeitos da Comparação Social, Inveja de Viagens e Autoapresentação na Intenção de Visitar o Destino TurísticoSocial NetworksTravel EnvySocial ComparisonSelf-presentationTravel intentionRedes SociaisInveja de ViagensComparação SocialAutoapresentaçãoIntenção de viagemSharing travel experiences through social networks has become a very common practice today. Access and exposure to posted content can generate, in users, behavioral and emotional reactions capable of affecting their intention to travel. Based on this, the objective of the present work is to verify the effects of behavioral characteristics (social comparison, envy and self-presentation) on the intention to visit destinations, as displayed by users on social networks--more specifically, on Instagram. The study methodology consists of a survey applied online from May to June 2018 with Instagram users, in which we obtained 547 valid responses. For data analysis, we used descriptive statistics, factor analysis, and logistic regression to test and confirm the hypotheses of the presented theoretical model. The results indicate that envy and social comparison increase the odds of intention to visit a destination, with the strongest effect being related to the social comparison variable.O compartilhamento de experiências de viagens por meio das redes sociais tornou-se uma prática bastante comum nos dias atuais. O acesso e a exposição ao conteúdo postado podem gerar reações comportamentais e emocionais nos usuários capazes de afetar sua intenção de viagem. Com base nisso, o objetivo do presente trabalho é verificar os efeitos de características comportamentais (comparação social, inveja e autoapresentação) na intenção de visitar destinos exibidos pelos usuários nas redes sociais, mais especificamente, no Instagram. A metodologia do estudo consistiu em um survey aplicado online no período de maio a junho de 2018 com usuários de Instagram no qual se obtiveram 547 respostas válidas. Para análise dos dados, utilizaram-se estatística descritiva, análise fatorial e regressão logística para testar e confirmar as hipóteses do modelo teórico apresentado. Os resultados indicam que inveja e comparação social aumentam as razões de chances de intenção de visita ao destino, sendo que o efeito mais forte foi verificado para a variável comparação social.FUCAPE Business Shool2021-05-04info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed ArticleArtigo revisado pelos paresapplication/pdfapplication/pdfhttps://www.bbronline.com.br/index.php/bbr/article/view/64710.15728/bbr.2021.18.3.4Brazilian Business Review; Vol. 18 No. 3 (2021): May to June 2021; 297-316Brazilian Business Review; v. 18 n. 3 (2021): Maio a Junho de 2021; 297-3161808-23861807-734Xreponame:BBR. Brazilian Business Review (English edition. Online)instname:Fucape Business School (FBS)instacron:FBSengporhttps://www.bbronline.com.br/index.php/bbr/article/view/647/974https://www.bbronline.com.br/index.php/bbr/article/view/647/975Copyright (c) 2019 Brazilian Business Reviewhttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessMachado, DanielleSantos, PaulaMedeiros, Mirna2021-05-04T15:52:44Zoai:ojs.pkp.sfu.ca:article/647Revistahttps://www.bbronline.com.br/index.php/bbr/indexONGhttp://www.bbronline.com.br/index.php/bbr/oai|| bbronline@bbronline.com.br1808-23861808-2386opendoar:2021-05-04T15:52:44BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)false
dc.title.none.fl_str_mv Effects of Social Comparison, Travel Envy and Self-presentation on the Intention to Visit Tourist Destinations
Efeitos da Comparação Social, Inveja de Viagens e Autoapresentação na Intenção de Visitar o Destino Turístico
title Effects of Social Comparison, Travel Envy and Self-presentation on the Intention to Visit Tourist Destinations
spellingShingle Effects of Social Comparison, Travel Envy and Self-presentation on the Intention to Visit Tourist Destinations
Machado, Danielle
Social Networks
Travel Envy
Social Comparison
Self-presentation
Travel intention
Redes Sociais
Inveja de Viagens
Comparação Social
Autoapresentação
Intenção de viagem
title_short Effects of Social Comparison, Travel Envy and Self-presentation on the Intention to Visit Tourist Destinations
title_full Effects of Social Comparison, Travel Envy and Self-presentation on the Intention to Visit Tourist Destinations
title_fullStr Effects of Social Comparison, Travel Envy and Self-presentation on the Intention to Visit Tourist Destinations
title_full_unstemmed Effects of Social Comparison, Travel Envy and Self-presentation on the Intention to Visit Tourist Destinations
title_sort Effects of Social Comparison, Travel Envy and Self-presentation on the Intention to Visit Tourist Destinations
author Machado, Danielle
author_facet Machado, Danielle
Santos, Paula
Medeiros, Mirna
author_role author
author2 Santos, Paula
Medeiros, Mirna
author2_role author
author
dc.contributor.author.fl_str_mv Machado, Danielle
Santos, Paula
Medeiros, Mirna
dc.subject.por.fl_str_mv Social Networks
Travel Envy
Social Comparison
Self-presentation
Travel intention
Redes Sociais
Inveja de Viagens
Comparação Social
Autoapresentação
Intenção de viagem
topic Social Networks
Travel Envy
Social Comparison
Self-presentation
Travel intention
Redes Sociais
Inveja de Viagens
Comparação Social
Autoapresentação
Intenção de viagem
description Sharing travel experiences through social networks has become a very common practice today. Access and exposure to posted content can generate, in users, behavioral and emotional reactions capable of affecting their intention to travel. Based on this, the objective of the present work is to verify the effects of behavioral characteristics (social comparison, envy and self-presentation) on the intention to visit destinations, as displayed by users on social networks--more specifically, on Instagram. The study methodology consists of a survey applied online from May to June 2018 with Instagram users, in which we obtained 547 valid responses. For data analysis, we used descriptive statistics, factor analysis, and logistic regression to test and confirm the hypotheses of the presented theoretical model. The results indicate that envy and social comparison increase the odds of intention to visit a destination, with the strongest effect being related to the social comparison variable.
publishDate 2021
dc.date.none.fl_str_mv 2021-05-04
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Artigo revisado pelos pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.bbronline.com.br/index.php/bbr/article/view/647
10.15728/bbr.2021.18.3.4
url https://www.bbronline.com.br/index.php/bbr/article/view/647
identifier_str_mv 10.15728/bbr.2021.18.3.4
dc.language.iso.fl_str_mv eng
por
language eng
por
dc.relation.none.fl_str_mv https://www.bbronline.com.br/index.php/bbr/article/view/647/974
https://www.bbronline.com.br/index.php/bbr/article/view/647/975
dc.rights.driver.fl_str_mv Copyright (c) 2019 Brazilian Business Review
http://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2019 Brazilian Business Review
http://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv FUCAPE Business Shool
publisher.none.fl_str_mv FUCAPE Business Shool
dc.source.none.fl_str_mv Brazilian Business Review; Vol. 18 No. 3 (2021): May to June 2021; 297-316
Brazilian Business Review; v. 18 n. 3 (2021): Maio a Junho de 2021; 297-316
1808-2386
1807-734X
reponame:BBR. Brazilian Business Review (English edition. Online)
instname:Fucape Business School (FBS)
instacron:FBS
instname_str Fucape Business School (FBS)
instacron_str FBS
institution FBS
reponame_str BBR. Brazilian Business Review (English edition. Online)
collection BBR. Brazilian Business Review (English edition. Online)
repository.name.fl_str_mv BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)
repository.mail.fl_str_mv || bbronline@bbronline.com.br
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