1
Assuntos:
“...communication, consumption, consumer activism, discourses, advertising narratives...”
A nova cara da beleza: comunicação & consumo de ativismo na estratégia discursiva da L’Oréal no Instagram
Dissertação
2
Assuntos:
“...willingness to pay; anchoring; hedonic consumption; consumer self-confidence; consumer behavior...”
The impact of consumer self-confidence and hedonic value on anchored willingness to pay assessments
Tese