Detalhes bibliográficos
| Ano de defesa: |
2009 |
| Autor(a) principal: |
Souza, Daniel Bassi de Oliveira
 |
| Orientador(a): |
Crescitelli, Mercedes Fátima de Canha |
| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Dissertação
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| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
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| Programa de Pós-Graduação: |
Programa de Estudos Pós-Graduados em Língua Portuguesa
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| Departamento: |
Língua Portuguesa
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| País: |
BR
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| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
https://tede2.pucsp.br/handle/handle/14575
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Resumo: |
This thesis was developed in acording with north-american line in Genre Analisys and deals with the support s influence in the constitution of advertising messages for outdoor, intending verify if the outdoor advertisiment, in advertising discourse, can be considered as a advertising genre or of it is an advertisement adaptded for the support. The general objective of this thesis is to contribute to analitycal studies of genre in Brasil. The specific objectives are: 1) caracterize the advertising practice; 2) verify if there are difference between texts outdoor advertisiment and texts in news and magazines advertisiment; 3) verify, in the case of difference happens, which factors influence such distinctions; 4) verify if the differences are good enough to consider the outdoor advertisiment and news and magazines advertisiments as such different genres. Based on the assumption that the genres emerge as answers for some kind of exigence in communicative situation, the support while one of the elements of such situation cans influence the genre s textualization. In this way, we consider important verify if the inlfuence of the support named outdoor interfers in adverstisement s textualization. To realize this analisys, we used as mothodological apport Bhatia s (1993) model of rethoric movies and steps organization in sales promotional letters intending to verify which similarities and differeces exist among such model and the adverstiment news and maganize movies and steps organization and advertisiment outdoor movies and steps organization. Findings of the analysis indicated that |
