Estratégia de atração e retenção de clientes: um estudo de caso dentro da empresa DMS Engenharia
Gorde:
| Egile nagusia: | |
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| Argitaratze data: | 2023 |
| Formatua: | Bachelor thesis |
| Hizkuntza: | por |
| Baliabidea: | Repositório Institucional da UPF |
| Download full: | https://repositorio.upf.br/handle/123456789/6634 |
Gaia: | This study focuse on identifying the best strategies for attracting and retaining costumers, suitable for a company providing engineering services. To this end, an exploratory study with a qualitative approach was carried out with customers and non customers of the organizat’ion The main results indicate that the company, in the eyes of its customers, is well-regarded, having more strengths than weaknesses. It emerged from the research that a necessary improvement would be the marketing policy, that is, intensifying the propagation of your brand, thus reaching a greater number of new customers. Furthermore, consideration should be given to expanding a new area within the company, to provide a better customer experience. |