ANÁLISE DA GESTÃO ESTRATÉGICA NAS UNIDADES RURAIS AGRÍCOLAS COM SISTEMA DE IRRIGAÇÃO POR PIVÔ CENTRAL DO MUNICÍPIO DE ORIZONA-GO

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Bibliografiske detaljer
Hovedforfatter: TEIXEIRA, Luciana de Gois Aquino
Publication Date: 2009
Format: Master thesis
Sprog: por
Source: Repositório Institucional da UFG
Download full: http://repositorio.bc.ufg.br/tede/handle/tde/422
Summary: This research raised the peculiarities in the strategic management of rural agricultural units that are based on the production irrigated by center pivot. Aimed to understand the main difficulties and potentials involved in the management of rural enterprise, raise difficulties for the adoption of strategic management in production, competitive scenario specify the units of irrigated agricultural production by central pivot the city of Orizona-GO, and finally , develop guidelines for the management of this strategic sector. The data collection instrument was the interview. The subjects of research were the landowners of the properties selected for this study. Concluded that strategic management in the units is important for rural development and improved performance properties, is essential for establishing a competitive position in the agribusiness market.