Παρόμοια τεκμήρια: What is next for consumer-based brand equity in digital brands? : research itineraries and new challenges
- Unraveling corporate brand equity: a measurement model based on consumer perception of corporate brands
- Is naming brands in English worth doing? : effects of foreignness and country of origin on brand equity
- Engajamento ambiental como estratégia de branding na moda
- Conexões emocionais entre marcas e pessoas : um estudo do branding como saber-poder neoliberal
- How do brazilian consumers relate to chocolate brands? validity and reliability evidence of the chocolate brands relationship scale
- Relações de brand equity corporativo e de produto : efeitos do branding de ingrediente através da mensagem publicitária para os públicos B2C versus B2B
Συγγραφέας: Enes, Yuri de Souza Odaguiri
- What is next for consumer-based brand equity in digital brands? : research itineraries and new challenges
- Home-office during COVID-19 pandemic in Brazil : perceived influences on performance and competency management
- Personalidade de marcas online e relacionamento com clientes no e-commerce : proposição de modelos de mensuração
Συγγραφέας: Demo, Gisela
- Do organizational virtues enhance work well-being? : the mediator role of HRM practices
- Uso dos resultados da autoavaliação institucional pelos gestores da Universidade de Brasília
- Marketing de relacionamento com a Apple : o papel do julgamento e significado de produto na escolha do iPhone
- Bayesian factor analysis for mixed data on management studies
- Customer relationship management scale for the B2C market : a cross-cultural comparison
- Home sweet home? : the mediating role of human resource management practices in the relationship between leadership and quality of life in teleworking in the public sector